{"id":6246,"date":"2015-09-03T14:00:19","date_gmt":"2015-09-03T18:00:19","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=6246"},"modified":"2015-09-08T09:17:23","modified_gmt":"2015-09-08T13:17:23","slug":"how-predictive-analytics-is-changing-the-retail-industry0903152","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/how-predictive-analytics-is-changing-the-retail-industry0903152\/6246\/","title":{"rendered":"How Predictive Analytics is Changing the Retail Industry"},"content":{"rendered":"Ideally, a retailer\u2019s customer data reflects the company\u2019s success in reaching and nurturing its customers. Retailers built reports summarizing customer behavior using metrics such as conversion rate, average order value, recency of purchase and total amount spent in recent transactions. These measurements provided general insight into the behavioral tendencies of customers. However, reports summarizing average behavior don\u2019t provide the useful insights needed to determine how individual customers are likely to behave because general behavior tendencies are simply too broad. In order for retailers to create a meaningful dialogue with customers that honors the shopper\u2019s preferred level and mode <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/how-predictive-analytics-is-changing-the-retail-industry0903152\/6246\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Ideally, a retailer\u2019s customer data reflects the company\u2019s success in reaching and nurturing its customers. Retailers built reports summarizing customer behavior using metrics such as conversion rate, average order value, recency of purchase and total amount spent in recent transactions. These measurements provided general insight into the behavioral tendencies of customers. However, reports summarizing average [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11],"tags":[166,376,242,8,530,516],"class_list":["post-6246","post","type-post","status-publish","format-standard","hentry","category-industry-news","tag-data-science","tag-google-news-feed","tag-industry-perspectives","tag-predictive-analytics","tag-predictive-analytics-world-in-boston","tag-smarterhq"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/6246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=6246"}],"version-history":[{"count":3,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/6246\/revisions"}],"predecessor-version":[{"id":6263,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/6246\/revisions\/6263"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=6246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=6246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=6246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}