{"id":5952,"date":"2015-08-06T09:00:26","date_gmt":"2015-08-06T13:00:26","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=5952"},"modified":"2015-08-06T12:41:51","modified_gmt":"2015-08-06T16:41:51","slug":"getting-serious-about-customer-retention0806151","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/getting-serious-about-customer-retention0806151\/5952\/","title":{"rendered":"Getting Serious about Customer Retention!"},"content":{"rendered":"Retention has always played second fiddle to acquisition within marketing \u2013 despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority of long-term revenue. But this attitude is set to change, driven by a shift in demographics and a new era of 1:1 personalization enabled by highly accurate predictive modelling. Acquisition will always remain a marketing priority, but as the digitally native generation starts to come of age and skew the online to offline sales ratio even further, how will brands create <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/getting-serious-about-customer-retention0806151\/5952\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Retention has always played second fiddle to acquisition within marketing \u2013 despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority of long-term revenue. But this attitude is set to change, driven by a shift in demographics and a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11],"tags":[494,123,184],"class_list":["post-5952","post","type-post","status-publish","format-standard","hentry","category-industry-news","tag-customer-retention","tag-gartner","tag-predictive-modeling"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=5952"}],"version-history":[{"count":3,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5952\/revisions"}],"predecessor-version":[{"id":6048,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5952\/revisions\/6048"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=5952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=5952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=5952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}