{"id":5906,"date":"2015-07-30T08:48:17","date_gmt":"2015-07-30T12:48:17","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=5906"},"modified":"2015-07-30T09:00:15","modified_gmt":"2015-07-30T13:00:15","slug":"if-big-data-is-so-smart-why-is-online-ad-targeting-so-stupid0729154","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/if-big-data-is-so-smart-why-is-online-ad-targeting-so-stupid0729154\/5906\/","title":{"rendered":"If Big Data Is So Smart, Why Is Online Ad Targeting So Stupid?"},"content":{"rendered":"How does mass media introduce Big Data to the broadest of audiences? NPR Marketplace addresses the irony, &#8220;If big data is so smart, why are online ads so stupid?&#8221; and interviews Predictive Analytics World founder Eric Siegel along the way: Big data is coming for us. It&#8217;s like the younger, online sibling of big brother, watching our every move. But if you&#8217;re a consumer who&#8217;s not wild about being tracked by retailers, this time, the enemy is inside the walls, or, to be more exact, your hard drive. Big data takes careful note of how many times we <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/if-big-data-is-so-smart-why-is-online-ad-targeting-so-stupid0729154\/5906\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>How does mass media introduce Big Data to the broadest of audiences? NPR Marketplace addresses the irony, &#8220;If big data is so smart, why are online ads so stupid?&#8221; and interviews Predictive Analytics World founder Eric Siegel along the way: Big data is coming for us. It&#8217;s like the younger, online sibling of big brother, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[42,8,7],"class_list":["post-5906","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand","tag-big-data","tag-predictive-analytics","tag-predictive-analytics-world"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=5906"}],"version-history":[{"count":13,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5906\/revisions"}],"predecessor-version":[{"id":5928,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5906\/revisions\/5928"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=5906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=5906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=5906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}