{"id":5827,"date":"2015-07-21T09:00:37","date_gmt":"2015-07-21T13:00:37","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=5827"},"modified":"2015-07-27T11:09:19","modified_gmt":"2015-07-27T15:09:19","slug":"is-big-text-next-big-thing","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/is-big-text-next-big-thing\/5827\/","title":{"rendered":"Is \u201cBig Text\u201d next big thing?"},"content":{"rendered":"Text analytics can reveal even more about customers Move over, Big Data. Here comes Big Text. Or, as it\u2019s more commonly known, \u201ctext analytics.\u201d Or, sometimes, \u201ctext mining.\u201d Essentially, it\u2019s the analysis of all the unstructured data a bank absorbs through email; social media posts; call center notes and transcripts; surveys and feedback forms\u2014any information provided by or about customers not structured in some type of database. More specifically, it could be a snarky comment on Facebook; the jottings of a call center representative; scribbled notes at the end of a survey; or a mobile text from a <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/is-big-text-next-big-thing\/5827\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Text analytics can reveal even more about customers Move over, Big Data. Here comes Big Text. Or, as it\u2019s more commonly known, \u201ctext analytics.\u201d Or, sometimes, \u201ctext mining.\u201d Essentially, it\u2019s the analysis of all the unstructured data a bank absorbs through email; social media posts; call center notes and transcripts; surveys and feedback forms\u2014any information [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[466,467,303],"class_list":["post-5827","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand","tag-beyond-the-arc","tag-big-text","tag-text-analytics"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=5827"}],"version-history":[{"count":4,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5827\/revisions"}],"predecessor-version":[{"id":5831,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5827\/revisions\/5831"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=5827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=5827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=5827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}