{"id":5540,"date":"2015-06-15T13:58:45","date_gmt":"2015-06-15T13:58:45","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=5540"},"modified":"2015-06-15T13:59:10","modified_gmt":"2015-06-15T13:59:10","slug":"marketers-are-betting-big-on-predictive-analytics-061515","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/marketers-are-betting-big-on-predictive-analytics-061515\/5540\/","title":{"rendered":"Marketers are Betting Big on Predictive Analytics"},"content":{"rendered":"Give a marketer a sale, and you&#8217;ll keep his company afloat for a day; teach him to predict future sales, and you may just ensure his longevity. That, in essence, is the premise behind predictive marketing, a concept that&#8217;s increasingly taking hold in enterprises today. Tapping into the analytics trend that&#8217;s being felt throughout the business world as a whole, predictive marketing applies algorithms and machine learning to big data to help marketers direct their efforts in the most profitable directions. Predictive-analytics tools can help marketers gauge ahead of time what a particular customer will buy, for example, <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/marketers-are-betting-big-on-predictive-analytics-061515\/5540\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Give a marketer a sale, and you&#8217;ll keep his company afloat for a day; teach him to predict future sales, and you may just ensure his longevity. That, in essence, is the premise behind predictive marketing, a concept that&#8217;s increasingly taking hold in enterprises today. Tapping into the analytics trend that&#8217;s being felt throughout the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[428,230,8],"class_list":["post-5540","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand","tag-business-intelligence-bi","tag-data-analytics","tag-predictive-analytics"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=5540"}],"version-history":[{"count":4,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5540\/revisions"}],"predecessor-version":[{"id":5544,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5540\/revisions\/5544"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=5540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=5540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=5540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}