{"id":5215,"date":"2015-04-22T13:51:12","date_gmt":"2015-04-22T13:51:12","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=5215"},"modified":"2015-04-22T13:51:22","modified_gmt":"2015-04-22T13:51:22","slug":"to-benefit-from-big-data-resist-the-three-false-promises-0422152","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/to-benefit-from-big-data-resist-the-three-false-promises-0422152\/5215\/","title":{"rendered":"To Benefit From Big Data, Resist The Three False Promises"},"content":{"rendered":"Big data solution providers make big promises. Just plug your data into our solution, they say, and we\u2019ll deliver a stream of insights that allow you to improve marketing productivity, customer experience quality and service operations efficiency. It\u2019s like the initial euphoria of the CRM revolution, which often led to unusable databases, rebellious sales teams and depleted capital budgets. Gartner recently predicted that \u201cthrough 2017, 60% of big data projects will fail to go beyond piloting and experimentation and will be abandoned.\u201d This reflects the difficulty of generating value from existing customer, operational and service data, let alone <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/to-benefit-from-big-data-resist-the-three-false-promises-0422152\/5215\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Big data solution providers make big promises. Just plug your data into our solution, they say, and we\u2019ll deliver a stream of insights that allow you to improve marketing productivity, customer experience quality and service operations efficiency. It\u2019s like the initial euphoria of the CRM revolution, which often led to unusable databases, rebellious sales teams [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[],"class_list":["post-5215","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=5215"}],"version-history":[{"count":2,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5215\/revisions"}],"predecessor-version":[{"id":5217,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5215\/revisions\/5217"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=5215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=5215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=5215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}