{"id":5141,"date":"2015-04-09T17:42:58","date_gmt":"2015-04-09T17:42:58","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=5141"},"modified":"2015-04-09T17:43:19","modified_gmt":"2015-04-09T17:43:19","slug":"how-pizza-businesses-are-using-0409152predictive-analytics-to-optimise-promotions-0409152","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/how-pizza-businesses-are-using-0409152predictive-analytics-to-optimise-promotions-0409152\/5141\/","title":{"rendered":"How Pizza Businesses are Using Predictive Analytics to Optimise promotions"},"content":{"rendered":"Many retailers analyse the results of their promotions, but what if they could predict which ones will produce the best response before spending time and money creating and sending them out? That&#8217;s a question Mohamad Khatib, senior project manager at Nielsen, was able to answer for pizza businesses, which often get a good chuck of their sales from promotions. Nielsen is a global information and measurement company, which conducts analytics in the consumer sector. Khatib said pizza is a US$40 billion business in the United States, with US$4 billion a year spent on promotions. \u201cAs you can imagine, <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/how-pizza-businesses-are-using-0409152predictive-analytics-to-optimise-promotions-0409152\/5141\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Many retailers analyse the results of their promotions, but what if they could predict which ones will produce the best response before spending time and money creating and sending them out? That&#8217;s a question Mohamad Khatib, senior project manager at Nielsen, was able to answer for pizza businesses, which often get a good chuck of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[],"class_list":["post-5141","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=5141"}],"version-history":[{"count":2,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5141\/revisions"}],"predecessor-version":[{"id":5143,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/5141\/revisions\/5143"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=5141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=5141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=5141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}