{"id":455,"date":"2013-01-29T16:52:55","date_gmt":"2013-01-29T16:52:55","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/_dev\/magazine\/?p=455"},"modified":"2013-03-06T17:36:22","modified_gmt":"2013-03-06T17:36:22","slug":"reclaim-your-edge-how-advanced-analytics-is-helping-macys-transform-the-customer-experience-read-more-at-httpwww-business2community-comcustomer-experiencereclaim-your-edge-how-advanced","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/reclaim-your-edge-how-advanced-analytics-is-helping-macys-transform-the-customer-experience-read-more-at-httpwww-business2community-comcustomer-experiencereclaim-your-edge-how-advanced\/455\/","title":{"rendered":"Reclaim Your Edge: How Advanced Analytics Is Helping Macy\u2019s Transform The Customer Experience"},"content":{"rendered":"The traditional balance of business power has shifted. Today, the advantage rests \u2013 literally, through mobile devices \u2013 in the buyer\u2019s hands. Disrupting the Balance Consumers worldwide are getting more for their money. Because they can easily tap the Web, through their desktops, notebooks, and smartphones, they can quickly compare, price-shop, and purchase a wide range of products and services. Because of the Web, as Bloomberg Businessweek Research Services reports, the dynamics driving business have changed: \u201cConsumers and business buyers are in the driver\u2019s seat thanks to online forums, social communities and social media sites. The Web and <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/reclaim-your-edge-how-advanced-analytics-is-helping-macys-transform-the-customer-experience-read-more-at-httpwww-business2community-comcustomer-experiencereclaim-your-edge-how-advanced\/455\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>The traditional balance of business power has shifted. Today, the advantage rests \u2013 literally, through mobile devices \u2013 in the buyer\u2019s hands. Disrupting the Balance Consumers worldwide are getting more for their money. Because they can easily tap the Web, through their desktops, notebooks, and smartphones, they can quickly compare, price-shop, and purchase a wide [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11],"tags":[],"class_list":["post-455","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=455"}],"version-history":[{"count":8,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/455\/revisions"}],"predecessor-version":[{"id":458,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/455\/revisions\/458"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}