{"id":436,"date":"2012-10-18T16:16:17","date_gmt":"2012-10-18T16:16:17","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/_dev\/magazine\/?p=436"},"modified":"2013-03-07T14:57:11","modified_gmt":"2013-03-07T14:57:11","slug":"big-data-hype-and-reality","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/big-data-hype-and-reality\/436\/","title":{"rendered":"Big Data Hype (and Reality)"},"content":{"rendered":"The potential of &#8220;big data&#8221; has been receiving tremendous attention lately, and not just on HBR&#8217;s site. With interest in the topic growing exponentially, it has been the focus of countless articles and perhaps too many meetings and conferences. But to the extent that big data will have big impact, it might not be in the classic territory addressed by analytics. Most applications of data mining and analysis have been, at their hearts, attempts to get better at prediction. Decision-makers want to understand the patterns in the past and the present in order to anticipate what is most <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/big-data-hype-and-reality\/436\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>The potential of &#8220;big data&#8221; has been receiving tremendous attention lately, and not just on HBR&#8217;s site. With interest in the topic growing exponentially, it has been the focus of countless articles and perhaps too many meetings and conferences. But to the extent that big data will have big impact, it might not be in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11],"tags":[],"class_list":["post-436","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-industry-news","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=436"}],"version-history":[{"count":17,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/436\/revisions"}],"predecessor-version":[{"id":438,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/436\/revisions\/438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media\/447"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}