{"id":38921,"date":"2026-09-24T02:11:04","date_gmt":"2026-09-24T06:11:04","guid":{"rendered":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=38921"},"modified":"2026-09-24T02:30:45","modified_gmt":"2026-09-24T06:30:45","slug":"genai-owns-the-hype-but-predictive-ai-is-thriving","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/genai-owns-the-hype-but-predictive-ai-is-thriving\/38921\/","title":{"rendered":"GenAI Owns the Hype, but Predictive AI Is Thriving"},"content":{"rendered":"EDITOR&#8217;S NOTE: This article is adapted from the new preface to the paperback edition of The AI Playbook: Mastering the Rare Art of Machine Learning Deployment., coming October 27, 2026. Special offer: Pre-order the paperback now and receive free, immediate access to the audiobook. This article was originally published in CDO Magazine. An epic battle has erupted between AI glitz and AI value. Theatricality is challenging utility. It\u2019s chic versus geek. What started it? In the less than three years since I presented the bizML playbook for running predictive AI projects, a newer kind of AI has taken <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/genai-owns-the-hype-but-predictive-ai-is-thriving\/38921\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>EDITOR&#8217;S NOTE: This article is adapted from the new preface to the paperback edition of The AI Playbook: Mastering the Rare Art of Machine Learning Deployment., coming October 27, 2026. Special offer: Pre-order the paperback now and receive free, immediate access to the audiobook. This article was originally published in CDO Magazine. An epic battle [&hellip;]<\/p>\n","protected":false},"author":13468,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-38921","post","type-post","status-publish","format-standard","hentry","category-leading-stories"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/38921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/13468"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=38921"}],"version-history":[{"count":10,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/38921\/revisions"}],"predecessor-version":[{"id":38932,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/38921\/revisions\/38932"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=38921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=38921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=38921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}