{"id":3887,"date":"2014-08-15T19:29:08","date_gmt":"2014-08-15T19:29:08","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=3887"},"modified":"2014-08-15T19:29:25","modified_gmt":"2014-08-15T19:29:25","slug":"music-data-analyst-turns-sights-books","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/music-data-analyst-turns-sights-books\/3887\/","title":{"rendered":"Music Data Analyst Turns Sights to Books"},"content":{"rendered":"In 2009, Alexander S. White, a former Universal Music Group intern, co-founded a company called Next Big Sound that analyzed vast amounts of data about musicians \u2014 from Twitter activity to Wikipedia searches to radio appearances \u2014 and showed how it affected sales. \u201cIf we can accurately measure where people are spending their time and attention,\u201d Mr. White said, \u201cwe can better forecast where they will spend their money.\u201d Now Mr. White and Next Big Sound, which counts much of the recorded music industry as clients, is bringing its analytics to book publishing. On Sunday night, the company <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/music-data-analyst-turns-sights-books\/3887\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>In 2009, Alexander S. White, a former Universal Music Group intern, co-founded a company called Next Big Sound that analyzed vast amounts of data about musicians \u2014 from Twitter activity to Wikipedia searches to radio appearances \u2014 and showed how it affected sales. \u201cIf we can accurately measure where people are spending their time and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[],"class_list":["post-3887","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/3887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=3887"}],"version-history":[{"count":2,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/3887\/revisions"}],"predecessor-version":[{"id":3889,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/3887\/revisions\/3889"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=3887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=3887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=3887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}