{"id":3566,"date":"2014-05-09T18:47:52","date_gmt":"2014-05-09T18:47:52","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=3566"},"modified":"2014-05-12T15:16:43","modified_gmt":"2014-05-12T15:16:43","slug":"target-really-predict-teens-pregnancy-inside-story","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/target-really-predict-teens-pregnancy-inside-story\/3566\/","title":{"rendered":"Did Target Really Predict a Teen\u2019s Pregnancy? The Inside Story"},"content":{"rendered":"We examine the origin and the facts behind this explosive story, the importance of headlines, and how unsubstantiated assumptions gain traction and mainstream attention and help create myths around Predictive Analytics. &#8220;How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did&#8221; was an explosive headline in a Forbes article by Kashmir Hill (Feb 2012) which caused a huge media storm. The Forbes article only reported on an article by Charles Duhigg in the New York Times with a quieter title How Companies Learn Your Secrets. Duhigg&#8217;s article reported on work by presented in 2010 by <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/target-really-predict-teens-pregnancy-inside-story\/3566\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>We examine the origin and the facts behind this explosive story, the importance of headlines, and how unsubstantiated assumptions gain traction and mainstream attention and help create myths around Predictive Analytics. &#8220;How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did&#8221; was an explosive headline in a Forbes article by Kashmir Hill [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[8,187],"class_list":["post-3566","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand","tag-predictive-analytics","tag-target"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/3566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=3566"}],"version-history":[{"count":10,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/3566\/revisions"}],"predecessor-version":[{"id":3577,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/3566\/revisions\/3577"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=3566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=3566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=3566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}