{"id":3426,"date":"2014-03-20T18:28:28","date_gmt":"2014-03-20T18:28:28","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=3426"},"modified":"2014-03-24T13:54:00","modified_gmt":"2014-03-24T13:54:00","slug":"6-blackjack-lessons-improve-marketing-analytics","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/6-blackjack-lessons-improve-marketing-analytics\/3426\/","title":{"rendered":"6 Blackjack Lessons to Improve Your Marketing Analytics"},"content":{"rendered":"The game of\u00a0 blackjack offers six important lessons for managers trying to make sense of marketing data, according to the man who crunches the numbers for Orbitz Worldwide. Sameer Chopra, vice president of advanced analytics for the travel company, shared those tips Tuesday in a keynote address to about 250 data scientists and analysts attending Predictive Analytics World conference in San Francisco. Sharing an old joke, he noted the best way to come home from Vegas with a small fortune is to start with a large one. Yet, blackjack is the one casino game that is winnable, legally, <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/6-blackjack-lessons-improve-marketing-analytics\/3426\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>The game of\u00a0 blackjack offers six important lessons for managers trying to make sense of marketing data, according to the man who crunches the numbers for Orbitz Worldwide. Sameer Chopra, vice president of advanced analytics for the travel company, shared those tips Tuesday in a keynote address to about 250 data scientists and analysts attending [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[],"class_list":["post-3426","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/3426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=3426"}],"version-history":[{"count":2,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/3426\/revisions"}],"predecessor-version":[{"id":3428,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/3426\/revisions\/3428"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=3426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=3426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=3426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}