{"id":3415,"date":"2014-03-13T17:30:53","date_gmt":"2014-03-13T17:30:53","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=3415"},"modified":"2014-03-13T17:31:10","modified_gmt":"2014-03-13T17:31:10","slug":"predict-rise-predictive-analytics","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/predict-rise-predictive-analytics\/3415\/","title":{"rendered":"I Predict: The Rise of Predictive Analytics"},"content":{"rendered":"You don\u2019t have to be Nostradamus to predict that predictive analytics is going to become more and more important to digital marketers. Gartner sees an ongoing shift from analyzing historical descriptive data in aggregate to tell the story of \u201cwhat happened,\u201d to performing calculations on data sets to predict \u2014 with more or less confidence \u2014 how a particular individual will react to a particular message, offer, or recommendation. That insight can be extended, using different math, to find people similar to the people who are likely to respond . . . until, at some point, all of <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/predict-rise-predictive-analytics\/3415\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>You don\u2019t have to be Nostradamus to predict that predictive analytics is going to become more and more important to digital marketers. Gartner sees an ongoing shift from analyzing historical descriptive data in aggregate to tell the story of \u201cwhat happened,\u201d to performing calculations on data sets to predict \u2014 with more or less confidence [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11],"tags":[318,319,320,8],"class_list":["post-3415","post","type-post","status-publish","format-standard","hentry","category-industry-news","tag-digital-marketing","tag-linkedin","tag-nostradamus","tag-predictive-analytics"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/3415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=3415"}],"version-history":[{"count":3,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/3415\/revisions"}],"predecessor-version":[{"id":3418,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/3415\/revisions\/3418"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=3415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=3415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=3415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}