{"id":3329,"date":"2014-02-21T17:03:34","date_gmt":"2014-02-21T17:03:34","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=3329"},"modified":"2014-02-21T17:03:34","modified_gmt":"2014-02-21T17:03:34","slug":"cpg-companies-improve-business-performance-better-use-analytics-accenture-study-finds","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/cpg-companies-improve-business-performance-better-use-analytics-accenture-study-finds\/3329\/","title":{"rendered":"CPG companies could improve business performance with better use of analytics, Accenture study finds"},"content":{"rendered":"The majority of consumer packaged goods (CPG) companies are failing to place analytics at the heart of their decision-making process, limiting their ability to improve the customer\u00a0 experience and gain business advantage, a study by Accenture has found. Accenture\u2019s analysis also suggests in many cases the problem is compounded by fragmented investment in narrow programmes that are not well co-ordinated and fully optimised. According to the study,\u00a0\u201cBuilding an Analytics-Driven Organization,\u201d\u00a0more than half \u2013 54% \u2013 of CPG executives\u00a0say their company has a fully defined analytics operating model.\u00a0 In contrast, just 9% say their company has implemented an analytics <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/cpg-companies-improve-business-performance-better-use-analytics-accenture-study-finds\/3329\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>The majority of consumer packaged goods (CPG) companies are failing to place analytics at the heart of their decision-making process, limiting their ability to improve the customer\u00a0 experience and gain business advantage, a study by Accenture has found. Accenture\u2019s analysis also suggests in many cases the problem is compounded by fragmented investment in narrow programmes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11],"tags":[183,59,42,304,305],"class_list":["post-3329","post","type-post","status-publish","format-standard","hentry","category-industry-news","tag-accenture","tag-analytics","tag-big-data","tag-consumer-packaged-goods","tag-cpg"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/3329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=3329"}],"version-history":[{"count":3,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/3329\/revisions"}],"predecessor-version":[{"id":3332,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/3329\/revisions\/3332"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=3329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=3329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=3329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}