{"id":2743,"date":"2013-12-03T17:27:14","date_gmt":"2013-12-03T17:27:14","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=2743"},"modified":"2013-12-03T17:28:18","modified_gmt":"2013-12-03T17:28:18","slug":"predictive-analytics-world-founder-explains-how-uplift-modeling-works","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/predictive-analytics-world-founder-explains-how-uplift-modeling-works\/2743\/","title":{"rendered":"Predictive Analytics World founder explains how uplift modeling works"},"content":{"rendered":"Watch the interview with the PAW Founder, Eric Siegel. In the opening keynote session at the 2013 Predictive Analytics World conference in Boston, only two attendees raised their hands when speaker Eric Siegel asked how many people were actively involved in uplift modeling programs. But about half of the attendees indicated the uplift approach, also known as net lift modeling or persuasion modeling, was on their predictive analytics radar screens. Siegel, the founder and conference chair of Predictive Analytics World, discussed the differences between conventional predictive analytics initiatives and uplift modeling applications in a video interview recorded at <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/predictive-analytics-world-founder-explains-how-uplift-modeling-works\/2743\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Watch the interview with the PAW Founder, Eric Siegel. In the opening keynote session at the 2013 Predictive Analytics World conference in Boston, only two attendees raised their hands when speaker Eric Siegel asked how many people were actively involved in uplift modeling programs. But about half of the attendees indicated the uplift approach, also [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11],"tags":[],"class_list":["post-2743","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=2743"}],"version-history":[{"count":3,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2743\/revisions"}],"predecessor-version":[{"id":2746,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2743\/revisions\/2746"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=2743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=2743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=2743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}