{"id":2613,"date":"2013-11-08T15:30:30","date_gmt":"2013-11-08T15:30:30","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=2613"},"modified":"2013-11-11T21:33:32","modified_gmt":"2013-11-11T21:33:32","slug":"how-uplift-modeling-helped-obamas-campaign-and-can-aid-marketers","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/how-uplift-modeling-helped-obamas-campaign-and-can-aid-marketers\/2613\/","title":{"rendered":"How uplift modeling helped Obama’s campaign — and can aid marketers"},"content":{"rendered":"The Obama campaign’s Daniel Porter will be presenting on his work with uplift modeling at PAW San Francisco (March 2014) and PAW Chicago (June 2014). Watch the interview with the Obama campaign’s Daniel Porter. How uplift modeling helped Obama’s campaign — and can aid marketers Back in 2010, after the Republicans won control of the U.S. House of Representatives, many of the pundits looking ahead to the 2012 presidential election were predicting a loss for President Obama. The president’s campaign managers knew that even in a best-case scenario, Obama probably wouldn’t be able to win the election with (more…)<\/a>","protected":false},"excerpt":{"rendered":"

The Obama campaign’s Daniel Porter will be presenting on his work with uplift modeling at PAW San Francisco (March 2014) and PAW Chicago (June 2014). Watch the interview with the Obama campaign’s Daniel Porter. How uplift modeling helped Obama’s campaign — and can aid marketers Back in 2010, after the Republicans won control of the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11],"tags":[197,8,198],"class_list":["post-2613","post","type-post","status-publish","format-standard","hentry","category-industry-news","tag-obama","tag-predictive-analytics","tag-uplift-modeling"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=2613"}],"version-history":[{"count":9,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2613\/revisions"}],"predecessor-version":[{"id":2620,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2613\/revisions\/2620"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=2613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=2613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=2613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}