{"id":2609,"date":"2013-11-06T17:00:29","date_gmt":"2013-11-06T17:00:29","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=2609"},"modified":"2013-11-06T17:00:29","modified_gmt":"2013-11-06T17:00:29","slug":"predictive-analytics-understanding-customers-and-boosting-business","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/predictive-analytics-understanding-customers-and-boosting-business\/2609\/","title":{"rendered":"Predictive Analytics: Understanding Customers and Boosting Business"},"content":{"rendered":"As buyer behavior is in a constant state of flux, understanding customers can feel as overwhelming as understanding the opposite sex.\u00a0 While there is no \u201cBusinesses Are From Mars, Customers Are From Venus\u201d book to simplify everything, there are some secret weapons that every business can use to gain insight into customer actions.\u00a0 Predictive analytics and marketing automation are vital tools that can give any company a competitive edge. Businesses using old marketing strategies waste a lot of time and resources emailing, calling, and direct-mailing all potential consumers, while the majority of them are not ready to buy. <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/predictive-analytics-understanding-customers-and-boosting-business\/2609\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>As buyer behavior is in a constant state of flux, understanding customers can feel as overwhelming as understanding the opposite sex.\u00a0 While there is no \u201cBusinesses Are From Mars, Customers Are From Venus\u201d book to simplify everything, there are some secret weapons that every business can use to gain insight into customer actions.\u00a0 Predictive analytics [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11],"tags":[196,8],"class_list":["post-2609","post","type-post","status-publish","format-standard","hentry","category-industry-news","tag-marketing-automation","tag-predictive-analytics"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=2609"}],"version-history":[{"count":3,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2609\/revisions"}],"predecessor-version":[{"id":2612,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2609\/revisions\/2612"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=2609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=2609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=2609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}