{"id":2582,"date":"2013-11-01T15:05:49","date_gmt":"2013-11-01T15:05:49","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=2582"},"modified":"2013-11-01T15:06:49","modified_gmt":"2013-11-01T15:06:49","slug":"how-data-mining-can-boost-your-revenue-by-300","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/how-data-mining-can-boost-your-revenue-by-300\/2582\/","title":{"rendered":"How data mining can boost your revenue by 300%"},"content":{"rendered":"For months, women&#8217;s fashion retailer Sway struggled to lure customers to its newly launched website by blasting them with sporadic emails. &#8220;It was pretty sad,&#8221; said Cheyanne Sequoyia-Mackay, Sway&#8217;s marketing manager. &#8220;Only about 20% of our customers were opening the emails.&#8221; That all changed when Sway turned to Retention Science&#8217;s predictive analytics software in March. Since then, Sway&#8217;s email marketing campaign has helped increase online revenue by 300%. Not only that, but now 40% of recipients are opening the emails and the number of click-throughs have tripled. Such is the power of crunching customer data. Computer algorithms can <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/how-data-mining-can-boost-your-revenue-by-300\/2582\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>For months, women&#8217;s fashion retailer Sway struggled to lure customers to its newly launched website by blasting them with sporadic emails. &#8220;It was pretty sad,&#8221; said Cheyanne Sequoyia-Mackay, Sway&#8217;s marketing manager. &#8220;Only about 20% of our customers were opening the emails.&#8221; That all changed when Sway turned to Retention Science&#8217;s predictive analytics software in March. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11],"tags":[63,187,188],"class_list":["post-2582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-data-mining","tag-target","tag-walmart"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=2582"}],"version-history":[{"count":2,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2582\/revisions"}],"predecessor-version":[{"id":2585,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2582\/revisions\/2585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media\/2583"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=2582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=2582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=2582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}