{"id":2339,"date":"2013-09-17T18:27:55","date_gmt":"2013-09-17T18:27:55","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=2339"},"modified":"2013-10-11T17:31:52","modified_gmt":"2013-10-11T17:31:52","slug":"14-rules-for-data-driven-not-data-deluded-marketing","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/14-rules-for-data-driven-not-data-deluded-marketing\/2339\/","title":{"rendered":"14 Rules for Data-Driven, Not Data-Deluded, Marketing"},"content":{"rendered":"We\u2019re now in the crossfire of a peaking hype cycle for big data and its inevitable backlash. One marketer the other night was yelling on Twitter, \u201cBig Data People need to GET OFF MY LAWN.\u201d I confess, I emphasize with his frustration. Of course, I believe that data \u2014 the right data, used in the right ways \u2014 is immensely powerful in modern marketing. As I wrote in an post about pragmatic marketing, \u201cRelying solely on gut-based, experience-driven decision-making in marketing is foolish in the digital age.\u201d But I also concluded: \u201cThe sensible answer for most companies is <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/14-rules-for-data-driven-not-data-deluded-marketing\/2339\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>We\u2019re now in the crossfire of a peaking hype cycle for big data and its inevitable backlash. One marketer the other night was yelling on Twitter, \u201cBig Data People need to GET OFF MY LAWN.\u201d I confess, I emphasize with his frustration. Of course, I believe that data \u2014 the right data, used in the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,1],"tags":[42,92,139,140],"class_list":["post-2339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-leading-blogs","tag-big-data","tag-marketing","tag-rules","tag-solutions"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=2339"}],"version-history":[{"count":8,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2339\/revisions"}],"predecessor-version":[{"id":2349,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2339\/revisions\/2349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media\/235"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=2339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=2339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=2339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}