{"id":2167,"date":"2013-08-12T14:32:20","date_gmt":"2013-08-12T14:32:20","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=2167"},"modified":"2013-09-06T12:56:19","modified_gmt":"2013-09-06T12:56:19","slug":"predicting-is-the-new-black-the-latest-trend-in-marketing","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/predicting-is-the-new-black-the-latest-trend-in-marketing\/2167\/","title":{"rendered":"The Latest Trend in Marketing"},"content":{"rendered":"How powerful would it be for marketers to know what their customers are going to do before they actually do it? To predict how they would react to certain messages and offers, or to intervene just before a customer loses loyalty and switches brands? The medical community has been doing this for years \u2014 predicting the best course of action, based on family history and genetics. Wall Street too has used sophisticated algorithms to predict future market trends that guide high-risk trading decisions. Even some prison systems use the power of prediction to determine which prisoners should be <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/predicting-is-the-new-black-the-latest-trend-in-marketing\/2167\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>How powerful would it be for marketers to know what their customers are going to do before they actually do it? To predict how they would react to certain messages and offers, or to intervene just before a customer loses loyalty and switches brands? The medical community has been doing this for years \u2014 predicting [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2169,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[91,92,8,93],"class_list":["post-2167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-left-hand","tag-data-scientists","tag-marketing","tag-predictive-analytics","tag-predictive-marketing"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=2167"}],"version-history":[{"count":2,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2167\/revisions"}],"predecessor-version":[{"id":2299,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/2167\/revisions\/2299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media\/2169"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=2167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=2167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=2167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}