{"id":13527,"date":"2024-06-01T16:19:19","date_gmt":"2024-06-01T20:19:19","guid":{"rendered":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=13527"},"modified":"2024-06-01T16:19:19","modified_gmt":"2024-06-01T20:19:19","slug":"the-danger-zone-in-data-science-why-mediocre-ml-is-so-dangerous-to-the-business","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/the-danger-zone-in-data-science-why-mediocre-ml-is-so-dangerous-to-the-business\/13527\/","title":{"rendered":"The Danger Zone in Data Science: Why mediocre ML is so dangerous to the business"},"content":{"rendered":"Originally published in Delphina, May 29, 2024. When I (Duncan) was on Uber\u2019s Marketplace team, we would (semi) joke that we were lurching from crisis to crisis. Our dozens of core machine learning products directly controlled billions of company dollars \u2014 targeted promotions, surge pricing, driver incentives, ETAs, pool matching, upfront rider fares, subscription upsells, the list goes on. We lived in paranoia that these were fundamentally broken in a way that would sink the business. Every week brought a new potential Data Science Disaster. The turmoil would always start the same way: someone would find something suspicious <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/the-danger-zone-in-data-science-why-mediocre-ml-is-so-dangerous-to-the-business\/13527\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Originally published in Delphina, May 29, 2024. When I (Duncan) was on Uber\u2019s Marketplace team, we would (semi) joke that we were lurching from crisis to crisis. Our dozens of core machine learning products directly controlled billions of company dollars \u2014 targeted promotions, surge pricing, driver incentives, ETAs, pool matching, upfront rider fares, subscription upsells, [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[],"class_list":["post-13527","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/13527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=13527"}],"version-history":[{"count":2,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/13527\/revisions"}],"predecessor-version":[{"id":13529,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/13527\/revisions\/13529"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=13527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=13527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=13527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}