{"id":13131,"date":"2023-07-17T11:37:39","date_gmt":"2023-07-17T15:37:39","guid":{"rendered":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=13131"},"modified":"2023-07-17T11:37:39","modified_gmt":"2023-07-17T15:37:39","slug":"experimenting-with-machine-learning-to-target-in-app-messaging","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/experimenting-with-machine-learning-to-target-in-app-messaging\/13131\/","title":{"rendered":"Experimenting with Machine Learning to Target In-App Messaging"},"content":{"rendered":"Originally published in Spotify R&amp;D Engineering, June 28, 2023. Messaging at Spotify At Spotify, we use messaging to communicate with our listeners all over the world. Our Messaging team powers and creates delightful foreground and background communications across the Spotify experience, experimenting with and tailoring the perfect journey for each user across our platform. Today we are able to send messages through WhatsApp, SMS, email, push notifications, contextual in-line formats, and other in-app messaging formats, like modals and full-screen takeovers. In-app messaging at Spotify What we refer to as in-app messaging covers a range of different message formats, <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/experimenting-with-machine-learning-to-target-in-app-messaging\/13131\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Originally published in Spotify R&amp;D Engineering, June 28, 2023. Messaging at Spotify At Spotify, we use messaging to communicate with our listeners all over the world. Our Messaging team powers and creates delightful foreground and background communications across the Spotify experience, experimenting with and tailoring the perfect journey for each user across our platform. Today [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[879,968,1313,368,243,198],"class_list":["post-13131","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand","tag-ai","tag-app-behavior","tag-app-messaging","tag-artificial-intelligence","tag-machine-learning","tag-uplift-modeling"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/13131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=13131"}],"version-history":[{"count":1,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/13131\/revisions"}],"predecessor-version":[{"id":13132,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/13131\/revisions\/13132"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=13131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=13131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=13131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}