{"id":12740,"date":"2022-09-09T15:01:14","date_gmt":"2022-09-09T19:01:14","guid":{"rendered":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=12740"},"modified":"2022-09-09T15:01:14","modified_gmt":"2022-09-09T19:01:14","slug":"how-the-new-york-times-uses-machine-learning-to-make-its-paywall-smarter","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/how-the-new-york-times-uses-machine-learning-to-make-its-paywall-smarter\/12740\/","title":{"rendered":"How The New York Times Uses Machine Learning To Make Its Paywall Smarter"},"content":{"rendered":"Originally published in NYT Open, Aug 10, 2022.\u00a0\u00a0 The New York Times launched its paywall in March 2011, beginning its journey as a subscription-first news and lifestyle service. Since its inception, this \u201cmetered\u201d access service has been designed so that nonsubscribers can read a fixed number of articles every month before encountering a paywall; this article limit is widely referred to as the \u201cmeter limit.\u201d This strategy has proven successful in generating subscriptions while at the same time allowing for initial exploratory access to new readers. In fact, in February 2022, when The Times acquired The Athletic Media <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/how-the-new-york-times-uses-machine-learning-to-make-its-paywall-smarter\/12740\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Originally published in NYT Open, Aug 10, 2022.\u00a0\u00a0 The New York Times launched its paywall in March 2011, beginning its journey as a subscription-first news and lifestyle service. Since its inception, this \u201cmetered\u201d access service has been designed so that nonsubscribers can read a fixed number of articles every month before encountering a paywall; this [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[59,791,243,8],"class_list":["post-12740","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand","tag-analytics","tag-deep-learning","tag-machine-learning","tag-predictive-analytics"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=12740"}],"version-history":[{"count":2,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12740\/revisions"}],"predecessor-version":[{"id":12742,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12740\/revisions\/12742"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=12740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=12740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=12740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}