{"id":12710,"date":"2022-08-05T10:42:59","date_gmt":"2022-08-05T14:42:59","guid":{"rendered":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=12710"},"modified":"2022-08-05T10:42:59","modified_gmt":"2022-08-05T14:42:59","slug":"machine-learning-for-snapchat-ad-ranking","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/machine-learning-for-snapchat-ad-ranking\/12710\/","title":{"rendered":"Machine Learning for Snapchat Ad Ranking"},"content":{"rendered":"Originally published in Snapchat Engineering, July 11, 2022. Snapchat ad ranking aims to serve the right ad to the right user at the right time.\u00a0 These are selected from millions of ads in our inventory at any time. We do so with a strong emphasis on maintaining an excellent user experience and upholding Snap\u2019s strong privacy principles and security standards, including honoring user privacy choices. Serving the right ad, in turn, generates value for our community of advertisers and Snapchatters. Under the hood, a very high throughput real-time ad auction is powered by large-scale distributed engineering systems and <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/machine-learning-for-snapchat-ad-ranking\/12710\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Originally published in Snapchat Engineering, July 11, 2022. Snapchat ad ranking aims to serve the right ad to the right user at the right time.\u00a0 These are selected from millions of ads in our inventory at any time. We do so with a strong emphasis on maintaining an excellent user experience and upholding Snap\u2019s strong [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[879,368,230,243,8],"class_list":["post-12710","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand","tag-ai","tag-artificial-intelligence","tag-data-analytics","tag-machine-learning","tag-predictive-analytics"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=12710"}],"version-history":[{"count":5,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12710\/revisions"}],"predecessor-version":[{"id":12715,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12710\/revisions\/12715"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=12710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=12710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=12710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}