{"id":12704,"date":"2022-08-04T13:45:26","date_gmt":"2022-08-04T17:45:26","guid":{"rendered":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=12704"},"modified":"2022-08-04T13:45:26","modified_gmt":"2022-08-04T17:45:26","slug":"heinz-taps-state-of-the-art-ai-to-design-its-next-ad-campaign","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/heinz-taps-state-of-the-art-ai-to-design-its-next-ad-campaign\/12704\/","title":{"rendered":"Heinz Taps State-of-the-Art AI to Design Its Next Ad Campaign"},"content":{"rendered":"Originally published in AdWeek, Aug 1, 2022. The brand is one of the first to rely on OpenAI&#8217;s Dall-E 2 art generator. Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle. The company\u2019s marketing team fed a series of generic ketchup-related prompts into research group OpenAI\u2019s\u00a0state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs. The results are all over the place\u2014from a Tron-like neon-shaded bottle to a cute container in the shape of a dog\u2014but the one commonality <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/heinz-taps-state-of-the-art-ai-to-design-its-next-ad-campaign\/12704\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Originally published in AdWeek, Aug 1, 2022. The brand is one of the first to rely on OpenAI&#8217;s Dall-E 2 art generator. Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle. The company\u2019s marketing team fed a series of generic ketchup-related prompts [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[879,1264,230,1263,243,8],"class_list":["post-12704","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand","tag-ai","tag-ai-graphics","tag-data-analytics","tag-ketchup-ai","tag-machine-learning","tag-predictive-analytics"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=12704"}],"version-history":[{"count":1,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12704\/revisions"}],"predecessor-version":[{"id":12705,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12704\/revisions\/12705"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=12704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=12704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=12704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}