{"id":12661,"date":"2022-06-09T08:42:15","date_gmt":"2022-06-09T12:42:15","guid":{"rendered":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=12661"},"modified":"2022-06-13T05:26:00","modified_gmt":"2022-06-13T09:26:00","slug":"how-wayfair-and-spotify-use-machine-learning-to-engage-customers","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/how-wayfair-and-spotify-use-machine-learning-to-engage-customers\/12661\/","title":{"rendered":"How Wayfair and Spotify Use Machine Learning to Engage Customers"},"content":{"rendered":"Originally published in MIT Management, May 26, 2022. Armed with scores of data, Spotify and Wayfair use machine learning algorithms to make customers happy. Here\u2019s how. Whether you\u2019re combing the online aisles at Wayfair to find a just-right sectional or tuning in to a Spotify playlist during a morning run, machine learning algorithms are the secret sauce making sure there\u2019s a perfect match. Wayfair, a digital-first retailer focused on the home category, and\u00a0Spotify, an audio streaming media service, serve two different markets. However, both are platform-based businesses built around data and customer interactions, employing machine learning to deliver <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/how-wayfair-and-spotify-use-machine-learning-to-engage-customers\/12661\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Originally published in MIT Management, May 26, 2022. Armed with scores of data, Spotify and Wayfair use machine learning algorithms to make customers happy. Here\u2019s how. Whether you\u2019re combing the online aisles at Wayfair to find a just-right sectional or tuning in to a Spotify playlist during a morning run, machine learning algorithms are the [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[879,368,243,8,1258],"class_list":["post-12661","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand","tag-ai","tag-artificial-intelligence","tag-machine-learning","tag-predictive-analytics","tag-retail-data"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=12661"}],"version-history":[{"count":9,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12661\/revisions"}],"predecessor-version":[{"id":12675,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12661\/revisions\/12675"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=12661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=12661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=12661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}