{"id":12293,"date":"2021-10-07T08:05:21","date_gmt":"2021-10-07T12:05:21","guid":{"rendered":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=12293"},"modified":"2021-10-07T08:05:21","modified_gmt":"2021-10-07T12:05:21","slug":"theres-a-multibillion-dollar-market-for-your-phones-location-data","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/theres-a-multibillion-dollar-market-for-your-phones-location-data\/12293\/","title":{"rendered":"There\u2019s a Multibillion-Dollar Market for Your Phone\u2019s Location Data"},"content":{"rendered":"Originally published in The Markup, Sept 30, 2021.\u00a0 A huge but little-known industry has cropped up around monetizing people\u2019s movements. Companies that you likely have never heard of are hawking access to the location history on your mobile phone. An estimated\u00a0$12 billion market, the location data industry has many players: collectors, aggregators, marketplaces, and location intelligence firms, all of which boast about the scale and precision of the data that they\u2019ve amassed. Location firm Near describes itself as \u201cThe World\u2019s Largest Dataset of People\u2019s Behavior in the Real-World,\u201d with data representing \u201c1.6B people across 44 countries.\u201d Mobilewalla boasts <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/theres-a-multibillion-dollar-market-for-your-phones-location-data\/12293\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Originally published in The Markup, Sept 30, 2021.\u00a0 A huge but little-known industry has cropped up around monetizing people\u2019s movements. Companies that you likely have never heard of are hawking access to the location history on your mobile phone. An estimated\u00a0$12 billion market, the location data industry has many players: collectors, aggregators, marketplaces, and location [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[368,230,1193,243,1194,8],"class_list":["post-12293","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand","tag-artificial-intelligence","tag-data-analytics","tag-location-history-analytics","tag-machine-learning","tag-phone-location","tag-predictive-analytics"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=12293"}],"version-history":[{"count":4,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12293\/revisions"}],"predecessor-version":[{"id":12297,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12293\/revisions\/12297"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=12293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=12293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=12293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}