{"id":12108,"date":"2021-05-01T09:09:49","date_gmt":"2021-05-01T13:09:49","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=12108"},"modified":"2021-05-01T09:09:49","modified_gmt":"2021-05-01T13:09:49","slug":"inside-netflixs-quest-to-end-scrolling-how-the-company-is-working-to-solve-one-of-its-biggest-threats-decision-fatigue","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/inside-netflixs-quest-to-end-scrolling-how-the-company-is-working-to-solve-one-of-its-biggest-threats-decision-fatigue\/12108\/","title":{"rendered":"Inside Netflix\u2019s Quest to End Scrolling &#8211; How the Company is Working to Solve One of its Biggest Threats: Decision Fatigue."},"content":{"rendered":"Originally published in Vulture, April 28, 2021.\u00a0 Ten years ago, Netflix got the idea that its app should work more like regular TV. This was early on in its transition from DVD delivery to streaming on demand, and product engineers at the company were still figuring out how the platform\u2019s user interface would work. Instead of having subscribers start their streaming sessions scrolling through rows and rows of content, they wondered what would happen if a show or movie simply began playing as soon as someone clicked into the app \u2014 you know, like turning on your dad\u2019s <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/inside-netflixs-quest-to-end-scrolling-how-the-company-is-working-to-solve-one-of-its-biggest-threats-decision-fatigue\/12108\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Originally published in Vulture, April 28, 2021.\u00a0 Ten years ago, Netflix got the idea that its app should work more like regular TV. This was early on in its transition from DVD delivery to streaming on demand, and product engineers at the company were still figuring out how the platform\u2019s user interface would work. Instead [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[879,368,230,243,1074],"class_list":["post-12108","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand","tag-ai","tag-artificial-intelligence","tag-data-analytics","tag-machine-learning","tag-machine-learning-analytics"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=12108"}],"version-history":[{"count":1,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12108\/revisions"}],"predecessor-version":[{"id":12109,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/12108\/revisions\/12109"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=12108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=12108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=12108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}