{"id":11605,"date":"2020-08-22T04:22:54","date_gmt":"2020-08-22T08:22:54","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=11605"},"modified":"2020-08-22T04:22:54","modified_gmt":"2020-08-22T08:22:54","slug":"facebook-showed-this-ad-almost-exclusively-to-women-is-that-a-problem","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/facebook-showed-this-ad-almost-exclusively-to-women-is-that-a-problem\/11605\/","title":{"rendered":"Facebook Showed This Ad Almost Exclusively to Women. Is That A Problem?"},"content":{"rendered":"Originally published in Vox.com, July 31, 2020. How Facebook decides which ads to display on your News Feed. In 2019, Facebook settled a lawsuit with civil rights organizations following the revelation that advertisers could use the targeting options on its platform to exclude many specific demographic groups from seeing its ads. It\u2019s now more difficult for an unscrupulous advertiser to use Facebook\u2019s platform to discriminate. However, even when you remove human bias from the system, Facebook\u2019s ad delivery algorithms can result in biased outcomes. According to researchers at Northeastern University, Facebook sometimes displays ads to highly skewed audiences <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/facebook-showed-this-ad-almost-exclusively-to-women-is-that-a-problem\/11605\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Originally published in Vox.com, July 31, 2020. How Facebook decides which ads to display on your News Feed. In 2019, Facebook settled a lawsuit with civil rights organizations following the revelation that advertisers could use the targeting options on its platform to exclude many specific demographic groups from seeing its ads. It\u2019s now more difficult [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[59,230,243,8],"class_list":["post-11605","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand","tag-analytics","tag-data-analytics","tag-machine-learning","tag-predictive-analytics"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/11605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=11605"}],"version-history":[{"count":1,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/11605\/revisions"}],"predecessor-version":[{"id":11606,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/11605\/revisions\/11606"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=11605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=11605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=11605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}