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8 years ago
Wise Practitioner – Predictive Analytics Interview Series: Philip O’Brien at Paychex

  In anticipation of his upcoming conference presentation, Shaping Sales Strategy with Predictive Analytics, at Predictive Analytics World San Francisco, we asked Philip O’Brien, MIS and Portfolio Manager at Paychex, a few questions about their work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: Paychex has predictive models for attrition, life time value, collectability and sales to name just a few. Q: How does predictive analytics deliver value at your organization? What is one specific way in which it actively drives decisions? A: Paychex uses predictive analytics in almost every

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