In anticipation of his upcoming conference presentation, The Data Set You Can No Longer Ignore: Consumer Engagement with Social Issues, at Predictive Analytics World New York, October 23-27, 2016, we asked Brian Reich, former Director at The Hive, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: We started by analyzing current donors. From our current donors, we created lookalike models that gave us an appreciation for who was already responding and taking action to support refugees – and, of course, the much larger universe
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