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Agenda – London, UK – October 29-30, 2014

DAY 1: Wednesday 29 October 2014

9.30am-10.30am - Conference Room 3

Opening Session:
Le Mariage Parfait - Combining Logit and Ensemble Modeling for Increased Customer Churn Detection

In our fascinating domain of Predictive Analytics, logistic regression has been the workhorse for decades - both among practitioners and researchers. Analysts have praised logit models for their predictive performance and high degree of interpretability. More recently, we have seen a growing enthusiasm for ensemble-based techniques - supported by results indicating that performance gains result from combining the outcome of different classifiers. In this presentation, we explore new ways of improving the industry standard using ensemble-based logic - and we illustrate promising performance results on a test bed of customer churn data sets. Presentation based on a joint research study with Kristof Coussement (PhD), Professor of Marketing Analytics at IESEG School of Management, France