Predictive Analytics in the Press - Articles About the Book
Or see more recent press about the author's newer book, The AI Playbook

Predictions: Seeing the Future
Walter Isaacson, Trailblazers with Walter Isaacson, March 22, 2023

Predictive Analytics Warns of Criminal Activity from the Streets to the Boardroom
Ed McKinley, Luckbox magazine, December 2022 (p. 18 sidebar)

Accuracy Fallacy: The Media's Coverage of AI Is Bogus
Eric Siegel, Scientific American, November 20, 2019 (not behind a paywall)

Why A.I. Is a Big Fat Lie
Eric Siegel, Big Think, January 23, 2019 (also in KDnuggets)

Halting NSA Bulk Data Collection Compromises Intelligence
Eric Siegel, Newsweek, November 28, 2015

How Marketers (and Employers) Know So Much About You
Anne Fisher, Fortune Magazine, April 17, 2013

Should You Predict Which Employees Will Quit?
Laura Vanderkam, CBS MoneyWatch, April 5, 2013

Peril, Promise, and the Price of Predictive Technology
Eric Siegel, The Wall Street Journal's MarketWatch, March 22, 2013

Radio Interview: The Hays Advantage on Bloomberg Radio
Kathleen Hays & Vonnie Quinn, Bloomberg's The Hays Advantage, March 25, 2013

Book: HP Piloted Program to Predict Which Workers Would Quit
Joel Schectman, The Wall Street Journal, March 14, 2013

Big Data Is Following You
Sally Herships, NPR Marketplace, July 20, 2015

10 Ways To Use Analytics To Supercharge Your Business
Martin Zwilling, The Huffington Post, February 17, 2016 (Forbes 2013 version)

Prediction Isn't Just About Stocks. Predictive Persuasion
David Leinweber, Forbes, September 12, 2013

Want to Know When You'll Die? 'Big Data' Could Tell You
Erika Hayasaki, Newsweek, July 24, 2014 (Spanish version)

How Hillary for America Is (Almost Certainly) Using Persuasion Modeling
Eric Siegel, Scientific American, September 15, 2016 (also in Salon)

Predictive Fulfillment
Sophia Epstein, Contagious Magazine, September 22, 2016

How Data Science Could Determine the 2016 Election
Julie Rose, Top of Mind with Julie Rose, October 6, 2016

Where Is the Power of Predictive Analytics Leading Us?
Prasad Chintamaneni, Tabb Forum, November 3, 2016

9 Strange Insights Revealed by Big Data (In French)
Beatrice Sutter, L'ADN, September 28, 2016

Six Data Science & ML Books Every Data Scientist Should Keep Nearby
Kimberly Cook, House of Bots, November 11, 2018

The Book Has Arrived! Predictive Analytics by Eric Siegel
Albert Gavino, Data Mining 101, September 26, 2013

Interview With Predictive Analytics Author Eric Siegel
Phil Simon, The Huffington Post, March 6, 2013

The New Age of B-to-B Selling
Joe Mullich, Harvard Business Review, 2014

The Big Data Advantage Can Republicans Catch Up?
Maureen Mackey, The Fiscal Times, March 6, 2013

Data Expert Siegel: Digital Analytics Helped Obama Get Re-Elected
Newsmax, January 25, 2013 (this article includes a video interview)

Predictive Analytics: The Power to Predict Human Behavior
Joe Wolverton, The New American, June 9, 2013

Is Predictive Analytics Insidious? National Radio Interview
Ken Levine, The Marilu Henner Radio Show, August 7, 2014

Interview: Eric Siegel on Predictive Analytics
John Miley, The Kiplinger Letter, February 17, 2016

Radio Segment: Predictive Analytics and 2016 Presidential Campaigns
Bill Martinez, Bill Martinez Live (Nationally Syndicated), Feb 8, 2016 (full episode)

Dillons' ClickList Raises Questions about Targeting Consumers
Kelsey Ryan, The Wichita Eagle, June 24, 2016

Putting Predictive Analytics to Work
Angelia Herrin, Harvard Business Review, September 25, 2017

What a Future Ruled by Predictive Technology Looks Like
Will Storr, GQ Australia, January 1, 2018

The Top 30 Best Business Analytics Books You Should Read
Timothy King, Solutions Review, June 15, 2018

The Problem with Hiring Algorithms
Brian Gallagher, Ethical Systems, December 1, 2019

Eric Siegel on Predictive Analytics' Role
Mahdi Abolghasemi and Ellen Bonnell, Forecasting Impact, April 18, 2023

Nine Great Books on How to Use Data to Build Better Products
Lena Haydt, PM Library, May 27, 2020

The Best Books If You Want to Become a Data Scientist
Valliappa Lakshmanan, Shepherd, May 5, 2022

Should You Use a Model to Predict Employee Turnover?
Jacob Clemente, Charter, February 24, 2023

Time to Choose: AI Hype or Decisioning Value?
James Taylor, Everything Decision Management, June 9, 2023

Probabilistic Doing: Eric Siegel on Deploying Machine Learning Projects
Molly Mitchell, The Darden Report, July 7, 2023

10 Best Data Analytics Books
Computer Careers, July 17, 2023

7 Best Data Science Books You Should Read Before Getting Late
Stat Analytica, March 14, 2022

The 17 Best Predictive Analytics Books on Our Reading List
Solutions Review, June 9, 2022

Top 15 Books on Business Analytics
Akanksha Mohapatra, Henry Harvin Education, June 21, 2021

Interview: Most Machine Learning Projects Needlessly Fail
Dan Tynan, Workflow, April 22, 2022

Organizational Changes to Improve Machine Learning Success at Your Company
Chris Richardson, Data Chats, December 16, 2022

3 Must-Read Books to Boost Your Data Science Skills
Khuong Lân Cao Thai, Python in Plain English, June 28, 2022

Future Of Artificial Intelligence - Eric Siegel
Shermaine Chong, My Story Lounge, January 7, 2022

The HR Guide to Machine Learning and AI
Workday (white paper), May 2022

Success With Analytics Starts with Data Literacy
Jennifer Schaff, Elder Research Blog, June 26, 2020

ML: To Augment or Automate? Plus, Rating Overall Analytics Efficacy
Brian O'Neill, The Experiencing Data Podcast, March 10, 2020

Criminal Justice, Artificial Intelligence Systems, and Human Rights
Ales Zavrsnik, Springer Nature, February 20, 2020

Upgrading The Customer Experience With Analytics
Teresa Meek, Forbes, December 18, 2019

Expert Explains Why Predictive Analytics Is the Last Frontier of Retail
Beatriz Pacheco, Dinheiro (Brazil's "Money" Magazine), September 13, 2021

The Multiple Lenses of Predictive Analytics
Matthew Klein, Water Foresight Podcast, September 01, 2021

Eric Siegel, Predictive Analytics Expert, to Keynote Accelerate 2016
Yahoo! Life, May 5, 2016

20 Best Predictive Analytics Books to Read in 2021
Boove, 2021

Digital Marketing Trends of 2020 (in Spanish)
Prensario Internacional, January 8, 2020

Robotic Process Automation: A Possible Trigger for Digital Tranformation
Priya Dialani, Analytics Insight, June 28, 2019

Six Books Every Data Scientist Should Keep Nearby
Kayla Matthews, KDnuggets, October 2017

Seven Must Have Books to Bewcome a Better Data Scientist
Nishtha Singh, Big Data Made Simple, September 14, 2018

11 Essential Mobile Analytics Books for User Engagement and Retention
Cara Harshman, Amplitude, June 18, 2019

Seven Essential Books about Big Data (Spanish)
Virtual Desk, April 23, 2019

Eric Siegel on Authoring 'Predictive Analytics' (podcast)
Paul Brodie, Get Published Podcast, February 2019

Lessons from Target's pregnancy prediction PR fiasco
Damian Fernandez-Lamela, Pulse, June 16, 2014

Interview: The Institute of Business Forecasting & Planning Talks to Dr. Eric Siegel
Andrew Scuoler, Journal of Business Forecasting, Fall 2019

Data Work in the USA (Japanese)
Mikako Yokoyama, The Mainichi Newspapers, September 6, 2019

Seven Reasons You Need Predictive Analytics Today
Kaitlin Noe, IBM Big Data and Analytics Hub, July 13, 2015

30 Books Every SEO Business Should Read
MagicHoth, 2018 (Singapore)

The Best Data Science Books of All Time
Alex Anderson, Book Scrolling, December 6, 2017

30 Must Read Books in Analytics / Data Science
Greg Werner, 3Blades Blog, April 2014

The 6 Best Data Science Books for Non-Techies
Ty ShaikhFollow, K2 Data Science, February 27, 2017

7 Data Science Books You Should Read in 2017-2018
Aleks Pedchenko, Towards Data Science, March 6, 2017

The 10 Best Big Data & Data Analytics Books Of All Time
Sandra Durcevic, The Datapine Blog, September 25, 2018

Big Data + Machine Learning = Business Value
Eric Kavanagh, DM Radio, January 24, 2018

Election Forecast Cranks up the Heat
Philip Golingai, The Star (Malaysia), January 20, 2018

What I Learned from Eric Siegel
Arnuld On Data, Medium Data Science, August 19, 2020

97 Things About Ethics Everyone In Data Science Should Know
Bill Franks, The Machine Learning Times, July 30, 2020

Using Predictive Analytics for Direct Marketing (podcast interview)
Evan Schuman, The 10 Minute Business Analytics Podcast, October 30, 2017

AI and Marketing - 8 AI Experts Explain What Marketers Need to Know
Richard Sunley, Talkwalker Blog, October 19, 2017

Expert Eric Siegel: Predicting Customer and Workforce Behavior, Pop-Tart Sales
Michael Giordano, Optymyze, October 13, 2017

Highly Accurate Predictions Are Impossible - And That's Just Fine for Your Business
WorkdayVoice (, September 19, 2017

Eric Siegel on the State of Predictive Analytics
Kerry Hew, SYNTASA.COM, September 14th, 2017

10 books that will shape and change your data analytics career
ID Marvel, Medium, May 6, 2024

Top 18 Business Analytics Books To Help You Start Your Journey
Nagaraj, Medium, January 18, 2024

Comprehensive Guide to Predictive Modeling - 6 Methods
Sumit Batra, Blog Wizdom

Time to Change the Corporate Paradigm
Yonatan Kagnasky, DMWay Blog, September 27th, 2017

Radio Segment: Analyze This (Malaysian Radio)
Natasha Fusil, Raise Your Game (BFM 89.9 Kuala Lumpur), March 3, 2016

Algorithms: The New Means of Production
Irfan Khan et al, Digitalist Magazine, March 2, 2016

Podcast: Eric Siegel Goes In-Depth on Predictive Analytics
Brent Csutoras, Marketing Nerds Podcast, February 26, 2016

Podcast: Predictive Analytics with Eric Siegel
Kevin Craine, Everyday MBA, February 6, 2016

Unleash the Big Data Potential With These Top 5 Data Analytics Books
Agata Kwapien, The Datapine Blog, February 3, 2016

Interview with Eric Siegel on Korean Radio
A Little of a Lot, June 11, 2017

National Geographic Episodes Confirm Risks Of Technology Ignorance
Paul Teich, Forbes, May 23, 2017

Seven Essential SEO Books for Every Startup to Read in 2017
John Rampton, Forbes, May 16, 2017

The Untold Truth of Target
Lisa Swan, 18NEWS.COM, May 12, 2017

Eric Siegel: Click, Buy, Lie or Die - What Will It Be? (Portuguese)
Neoway Blog, March 29, 2017

Seven Questions with Dr. Eric Siegel
DMWay, April 10, 2017

Big Data is Dead: Long Live Predictive Analysis
Tim Cole, Smart Industry - the IoT Business Magazine, Jun 8, 2016

Five Data Science Books You Should Read in 2017
Emmanuelle Rieuf, Coursera Blog, February 7, 2017

Interview with Eric Siegel: Popularizing Predictive Analytics with Song and Dance
Mélanie Roosen, L'ADN, January 19, 2017

Predictive Analytics: The Next Media Disruption Tool
Steve Gray, International News Media Association, January 3, 2017

Big Data and the Law: New Tools but a Better Workplace?
Eric Felsberg, Workforce Magazine, January 17, 2017

Does Creativity Start with Data?
Juliana Casale, Unthinkable, December 26, 2016

Predictive Analytics In Our Everyday Life
Liza Cordero, Liza Cordero's blog, December 7, 2016

Democratizing Predictive Analytics For Citizen Data Scientists
Gil Press, Forbes, April 4, 2016

How Stubby Datasets Can Lead to Predictive Analytics Snafus
Craig Powers, ASUG News, April 4th, 2016

Audio Interview with Eric Siegel
Neil Bradman, Henry Stewart Talks, May 14, 2020

Predictive Analytics Guru Dr. Eric Siegel Joins DMWay Analytics Advisory Board
Gil Nizri, Yahoo! Finance, July 12, 2016

Getting Started with Predictive Analytics - an Interview with Eric Siegel
Adam Kahn, The Machine Learning Times, Jul 26, 2016

IoT in Retail and Harnessing the Power of Predictive Analytics
Richard Downes, Pulse, August 18, 2016

The Power to Predict Who Will Click, Buy, Lie or Die
Michele Price, Business Breakthrough Radio, March 18, 2016

Why Predictive Analytics is Within Everyone's Grasp
Joe McKendrick, Informatica Blog, Apr 6th, 2016

Predictive Analytics Guru Updates Book
Joe Lavelle, Intrepid Now, March 25, 2016

Watch Out Psy, Here Comes Dr. Data!
June Li, ClickInsight Blog, March 16, 2016

Interview with Predictive Data Expert Eric Siegel
Adam Rabinovitch, Opus, March 21, 2016

Data Prediction (Nationally Syndicated; XM radio)
Julie Rose, Top of Mind with Julie Rose, March 18, 2016

Now, a Rap Song on Analytics!
Apoorva Verma, Analytics India Magazine, May 16, 2016

Predictive Analytics (podcast - listen to 14:07 - 29:33)
Steven Maggi, The Steven Maggi Show, March 19, 2016

Eric Siegel: Eking out Persuadable Voters, Costumers and Chicks
Arjan Haring, Science Rockstars, March 13, 2016

Author Goes Beyond the Bells and Whistles of Big Data Buzz
Mark Albertson, SiliconANGLE, July 9, 2017

Top 5 Predictive Analytics Books To Move The Needle in B2B Sales
Lucas Pedretti, Qymatix, May 25, 2017

Predictive Analytics Delivers on Big Data's Promise. Key Take-outs from PAW
Andy Gray, Pulse, April 17, 2016

Using Data in Predictive Analytics Helps B2Bs Throughout the Funnel
Jillian Ryan, eMarketer, April 25, 2016

The Business Case for Building a Data-Driven Culture
Holly Lyke-Ho-Gland, APQC Blog, Apr 21, 2016

Interview with Eric Siegel About Predictive Analytics
Michael Loban, InfoTrust, April 12, 2016

Eric Siegel, Author
Leona Lewis, Masters of Disaster Podcast, April 18, 2016

What the NSA Can't Do with Your Data (Probably)
Adam Mazmanian, Federal Computer Week, Jun 12, 2013

Why Data Analysts Can Peer Into Your Future
Maureen MacKey, The Fiscal Times, June 12, 2013

Will Predictive Analytics Decide September's Federal Election (in Australia)?
Matt Shea, The Vine (Australia), June 17, 2013

Big Data a Gold Mine for Jacksonville Startup
Carole Hawkins, Jacksonville Business Journal, April 12, 2013

Information Explosion: Big Predictions for Big Data for Community Banks
Kelly Pike, Independent Banker October 30, 2013

Predictive Analytics' New Wave
Katherine Heires, Risk News (by Global Assoc of Risk Professionals), Jan 30, 2014

12 Must-Read Books For Data Science Entrepreneurs
Ambika Choudhury, Analytics India Magazine, September 10, 2019

2021 Analytics Predictions & Priorities
Bill Franks et al, International Institute for Analytics, December 15, 2020

How Business Forecasting and Predictive Analytics Are Merging
Andrew Scuoler, Institute of Business Forecasting, December 7, 2020

Can the Machine Tell If You Are Psychotic or Gay?
Brendan Dixon, Mind Matters News, January 28, 2020

Data Science, Writ Large
Eric Kavanagh, Inside Analysis, October 26, 2020

Pervasive Prediction: How Analytics Drives Behavior
Eric Kavanagh, DM Radio, October 29, 2020

Predictive Analytics and Your Privacy
Barry List, INFORMS podcasts, December 5th, 2013

Eric Siegel: An Interview by Bob Morris
Bob Morris, Blogging on Business, January 27, 2014

Training Day: Machine Learning Enables the New Possible
Eric Kavanagh, InsideAnalysis Podcast, April 9, 2018

Data Science for Good
Ashutosh Nandeshwar, Pulse, March 23, 2018

Predictive Analytics World Founder Explains How Uplift Modeling Works
Craig Stedman, TechTarget, December 3, 2013

Elementary, Watson: The Rise of the Anthropomorphic Machine
Big Think Editors, Big Think, November 17, 2013

Radio interview: Does predictive analytics deliver and is it creepy?
Timothy Spangler, The Bigger Picture, January 10, 2016 (full episode)

Half-Hour Audio Interview: Deploying Predictive Analytics Responsibly
Moe Abdou, 33voices, May 2013

Helping Educational Institutions: Predictive Analytics Head to Class
James Connolly, Big Data Republic, May 17, 2013

The Power of Prediction: Turning Predictive Analytics into Meaningful Metrics
Nancy Pekala, American Marketing Association, March 2013

Interview: Eric Siegel of Predictive Analytics World
Ashutosh Nandeshwar,, January 12, 2016

Tying Predictive to Financial Performance
Bonnie Graham, SAP Game-Changers Radio, June 4, 2013

Uplift Modeling: The Next Stage in the Predictive Analytics Process
Emma Preslar, SearchBusinessAnalytics, October 17, 2013

What's the NSA Picking Out of Your Phone Calls? Just "Unvolnteered Truths"
Andrew Couts, Digital Trends, August 31, 2013

In Conversation with Eric Siegel: Author "Predictive Analytics"
Roopam Upadhyay, YOU CANalytics, May 15, 2014

Top Techie College Commencement Speakers: 2014
Bob Brown, NetworkWorld, April 14, 2014

Advice at Graduation Ceremony: "Geek Out"
Leah Burrows, Brandeis NOW, May 18, 2014

Did Target Really Predict a Teen's Pregnancy? The Inside Story
Gregory Piatetsky, KDnuggets, May 9, 2014

Human Element Improves Predictive Analytics Success
Ellis Booker, Data Informed, July 7, 2014

Predictive Analytics Promises Major Improvements in Safety, Retention
Max Heine, Commercial Carrier Journal, June 2014

Eric Siegel Explains Predictive Analytics (7 minute podcast)
Max Heine, Overdrive Radio, April 25, 2014

Best Books on Business Intelligence
Partha Sarathi, Big Data Made Simple, July 23, 2014

What Big Data Really Means
Arunima Rajan, personal blog, February 19, 2014

NAPSLO Attendees Learn about Predictive Analytics as a Tool
Judy Greenwald, Business Insurance, March 10, 2014

University of Rochester's Big Data Research Could Be Big Deal for Us
Patrick Burke, Democrat and Chronicle, October 24, 2013

The Number Crunchers (Paywall - p. 34-38)
Wing Sze Tang, Marketing Magazine, August 19, 2013

Interview: What Has Been the Response to Your Book?
Ajay Ohri, Decisionstats, August 14, 2013

Radio Clip About Predictive Analytics Ethics, Obama Campaign's Usage, the NSA
Bill Simmon and The Rachel Maddow Show's Steve Benen, Poli-Sci-Fi Radio, Aug 4, 2013

Analytics Power Player: Interview with Eric Siegel
Peter Horner, Analytics magazine, August 13, 2013

Understanding Predictive Analytics: A Spotlight Q&A with Eric Siegel
Ron Powell, BeyeNETWORK, August 14, 2013

Customer Strategy - How Will You Utilize Predictive Analytics?
Karen Thomas-Bland, Big Data Startups, August 12, 2013

Predictive Analytics: A Proven Path to Marketing Success
Norene Lewis, Connections, July 31, 2013

Business Leaders' Responsibility With Predictive Analytics
Business, August 1, 2013

Do Analytics Provide the Power to Predict? (Full podcast, PDF transcript)
Joe Dager, Business901, September 5, 2013

Predictive Analytics Provides Way To 'Proactively Pounce'
Stephanie Overby,, April 11, 2013

The Rise of Predictive Analytics: Inside Scoop with Eric Siegel
Bob Thompson, CustomerThink, April 2, 2013

Predictive Power: Who Will Click, Buy, Lie or Die? - Overviews PA's Five Effects
Beth Schultz, All Analytics, April 4, 2013

Merging Big Data Streams Could Create Mission Control for Healthcare
Mark Tobias, MedCity News, May 29, 2013

How Predictive Analytics Rule Our World
Fahmida Rashid, Slashdot, May 23, 2013

Why Predictive Analytics Matters
Nadia Cameron, CMO (Australia), April 30, 2013

Predictive Analytics Unlocks Big Data
Ned Smith, Business News Daily, April 12, 2013 (also in Fox Business)

Obama Digital Team Heads to Private Sector (free membership required)
Emily Steel, The Financial Times, March 27, 2013

Best Sellers on Predictive Analytics
Mike Gualtieri, Information Management and Forrester, March 21, 2013

Big Data Equals Big Innovation
Todd Schnick & Todd Youngblood, Business Transformation Radio, March 27, 2013

A Hunch on Predictive Analytics
Justin Kern, Information Management, February 28, 2013

Businessweek's haiku poem about Eric Siegel's book Predictive Analytics
Business Book Haiku, Businessweek, February 14, 2013

Marketers Get Some Machine Learning
Al Urbanski, Direct Marketing News, March 28, 2013

Predictive Analytics: Changing the Game Without the Hype and Spin
Don Tennant, ITBusinessEdge, March 18, 2013

The Surprising Predictive Power of Analytics
Skip Prichard, Leadership Insights, April 18, 2013

I Could Not Have Predicted These Answers (Interview with Eric Siegel)
Jim Sterne, eMetrics Summit Blog, July 1, 2013

Predictive Analytics: Making Data Valuable
Michael McKinney, LeadershipNow, March 7, 2013

Deathtrap: Overlearning in Predictive Analtyics
Fern Halper, Data Makes the Wold Go 'Round, September 11, 2013

Predictive Analytics for Market Researchers
Jeffrey Henning, Research Access, October 22, 2013

The Future of Data Analytics and Mobile Business
Edward Tan, Kontagent Kaleidoscope, October 16, 2013

10 Tips For A Successful Predictive Analytics Project
Koen Havlik, Big Data Startups, September 2, 2013

Using Your Most Valuable Asset to Retain Your Least Available Resource
E.G. Nadhan, Journey through Enterprise IT Services, March 21, 2013

Why Is Predictive Analytics Important?
Vignesh Subramanyan, Business 2 Community, September 9, 2013

Predictive Analytics Shine a Light on the Future
Karyl Scott, CITEworld, August 29, 2013

Your Favorite Stores Know You All Too Well
Steven Cherry, IEEE Spectrum Techwise Conversations, March 30, 2012

Targeted Marketing In Your Womb, Digital Product Placement, Pervasive Gaming
Marc Fennell, Australian Broadcasting Corporation's Radio National, February 26, 2012

Predictive Analytics Helps Retailers Pluck the Needle From the Haystack
Staff blogger, Retail Pro Blog, October 30, 2015

Big Data Isn't Always Better Data; The Role of Predictive Analytics
Steven Tedjamulia, Predictive Science, February 6, 2014

Analytics Is Not "Weird, Difficult or Boring"
Anne Milley, JMP Blog, February 7, 2014

Predictive Analytics, Moneyball and Einstein: Predicting Who Will Drop Out
David Michaelis, aNewDomain, February 24, 2014

Top 25: What Corporate America Is Reading, March 2014
800-CEO-READ, The Sacramento Bee, April 10, 2014

The Power of Big Data - What It Means for Healthcare
Debbie Reczynski, Healthcare Strategy Alert, March 1, 2014

Making Friends with "Big Data" with Dr. Eric Siegel (Entertainment Industry)
Peter Petro, The Art of Music LA, March 14, 2014

A Conversation about Predictive Analytics
Manu Jeevan, Big Data Made Simple, August 10, 2015

15 Books every Data Scientist Should Read
Bernard Marr, Data Science Central, September 16, 2015

Top 10 Books on Predictive Analytics and Data Modeling
Timothy King, Solutions Review, June 22, 2015

8 Great Business Intelligence Books You Should Read
Staff blogger, Matillion, July 3, 2015

Predictive Analytics, The Data Effect, and Jed Clampett
Jim Harris, Actian Blog, June 13, 2013

Predictive Analytics in 2015: What Are the Experts Saying?
Rebecca Lindegren, Business@American Blog, American University, July 27, 2015

7 Must-Read Books for the Budding Data Scientist
Jessica Merritt,, June 30, 2014

Guide to Predictive Analytics
Eric Smalley, DataInformed, March 29, 2013

My Brief Guide to Big Data and Predictive Analytics for Non-Experts
Gregory Piatetsky, KDnuggets, February 2015

Eric Siegel of Predictive Analytics World Talks Analytics and Sings Data Mining
Todd Nevins, icrunchdata News, May 22, 2015

Marketing Partner Forum Keynote Presentation: Predictive Analytics a 'Holy Grail' for Law Firm Marketing, Says Dr. Eric Siegel
Gregg Wirth, Thomson Reuters Legal Executive Institute, January 22, 2015

Can Legal Marketers Use Technology to Predict Behavior?
Vivian Hood, Jaffe, January 28, 2015

How To Exploit Big Data For Market Research
Michael Liberman, Leflein, August 23, 2013

The Downside of Data Mining
Warren Olney, To the Point (NPR-syndicated radio), December 26, 2014

Will Big Data and Big Money Mean Big Trouble?
Warren Olney, To the Point (NPR-syndicated radio), April 2, 2012

8 Hot Summer Reads in Information Management
Staff writer, Information Management, June 3, 2013

An Interview with Author Eric Siegel
Alison Oliver, Statistics Views (Wiley), October 5, 2014

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Juliana Colares, Future of Marketing, September 1, 2015 (in Portuguese)

Predictive Analytics World Chicago 2016 Recap
Bryan Bennett, Pulse, June 26, 2016

Behavior Predicts Behavior! A Q&A with Eric Siegel
Akin Arikan, Clicktale Blog, May 17, 2016

Financial Institution Leaders Can Predict Their Way to Profit
Kelly Moore, CUInsight, June 28, 2016

Interview with Eric Siegel: Predictive Analytics
Wayne Hurlbert, Blog Business World, May 3, 2013

"Predictive Analytics" by Eric Siegel
Douglas Burdett, The Marketing Book Podcast, June 2016

Video Interviews:

Interview with Eric Siegel (video interview - YouTube)
Vaclav Vincalek, Recurrent Patterns, October 3, 2020

Bringing Predictive Analytics & Forecasting Together (video interview - YouTube)
Eric Wilson, The Institute of Business Forecasting, September 29, 2020

Interview with Eric Siegel (video interview - YouTube)
Tim Hargreaves, Warwick Data Science Society, September 15, 2020

Machine Learning Projects Fail Unless You PLAN BACKWARDS (YouTube)
James Taylor, Decision Management Solutions, September 23, 2020

Book Reviews of Predictive Analytics:

Emma Jacobs, The Financial Times

Sue Halpern, The New York Review of Books

Irene Roth, The Seattle Post-Intelligencer

Alden Hayashi, MIT Sloan Management Review

Richard Boire, Journal of Marketing Analytics

Vijay Mehrotra, Analytics Magazine

Patricia Faulhaber, The Seattle Post-Intelligencer

Evgeny Popov, personal substack

Pierre DeBois, Small Business Trends

Stephen Few, Visual Business Intelligence

Robert Nisbet, Ph.D., University of California Irvine

Douglas Burdett, The Marketing Book Podcast (video review)

Jim Sterne, Applied Marketing Analytics

Yong Xune Xon, RevisionConsulting (also in original korean)

Adam Kahn, The Machine Learning Times

Neil Bendle, Ivey Business School at Western University (Canada)

Mark Vickers, ForesightR

Charles Remington, Readers' Favorite

H. Van Dyke Parunak, ACM Computing Reviews

Wayne Hurlbert, Blog Business World (passed away; blog is down)

Thomas LaRock, SQLRockstar

Bill Luker, The Machine Learning Times

Andy Hines, Hinesight

Sanchita Lobo, Jigsaw Academy Blog

Jim Estill, General Sentiment

Conny Crisalli, Book Pleasures

Ajay Ohri, Decision Stats

Kaiser Fung, Numbers Rule Your World

Dan Goldgeier, AdPulp

Jorge Garcia, 'D' of Things

Sergey Maksimov, Invest-Forsyte (in Russian)

Ywan van Loon, Lean Startup

Brenda Jubin, Seeking Alpha

Helen Gallagher, Blogcritics

Ann Stanmore, Goodreads

Sandro Saitta, Data Mining Research

Dave Goetz, Business 2 Community

Patrick Tucker, The Futurist

Laura Gardner, Brandeis Magazine

Shakthi Poornima, Product Margins

Doug Lautzenheiser, BI Software

Ashutosh Nandeshwar,

Carl Clark, CogBooks

Seewon Ryu, Healthcare Informatics Research (South Korea)

Ken Kong,

Alan Draper, Business 2 Community

Jaap Vink, KDNuggets Group on LinkedIn

Jessica Bylander, Health Affairs

Allan Cho, Allan's Library


Andrea Berki-Nnuji, Crowley Webb

Ellen Andrews, Connecticut Health Policy Project

Jeffrey Strickland, Pulse (see also more commentary from Strickland)

Jim Harris, Actian Blog

Julie Grisanti, Aunalytics Blog

Michael Haberman, Omega HR Solutions

Bruce Ledesma, Predictive Analytics & Big Data (in Portuguese)

Gerard Cunningham, Working Analytics

Thulasiram Gunipati, Eyeota

Mahdi Abolghasemi, International Journal of Forecasters

Veronica Kirchoff, personal blog

Sumi Singh, Generative AI Labs

Tal Gur, Elevate Society

Mauricio Bouskela, Insper (original Portuguese)

Rich Brown, Medium

See also customer reviews on Amazon and other endorsements

Articles by author Eric Siegel: (or click here for his social justice articles)

The AI Hype Cycle Is Distracting Companies
Eric Siegel, Harvard Business Review, June 2, 2023

To Deploy ML, You Must Manage Operational Change - Here Is How UPS Got It Right
Eric Siegel, Harvard Data Science Review, April 27, 2023

How Machine Learning Can Improve the Customer Experience
Eric Siegel, Harvard Business Review, March 24, 2023

Models Are Rarely Deployed - An Industry-wide Failure in ML Leadership
Eric Siegel, KDnuggets, January 17, 2022

Accuracy Fallacy: The Media's Coverage of AI Is Bogus
Eric Siegel, Scientific American, November 20, 2019 (not behind a paywall)

Why A.I. Is a Big Fat Lie
Eric Siegel, Big Think, January 23, 2019 (also in KDnuggets)

Three Common Mistakes That Can Derail Your Team's Predictive Analytics Efforts
Eric Siegel, Harvard Business Review, October 5, 2018

Why Operationalizing Machine Learning Requires a Shrewd Business Perspective
Eric Siegel, Analytics Magazine, December 18, 2019

Predicting the President: Two Ways Election Forecasts Are Misunderstood
Eric Siegel, Big Think, March 10, 2020

Halting NSA Bulk Data Collection Compromises Intelligence
Eric Siegel, Newsweek, November 28, 2015

The Real Reason the NSA Wants Your Data: Predictive Law Enforcement
Eric Siegel, European Business Review, July 24, 2016

Nine Bizarre and Surprising Insights from Data Science
Eric Siegel, Scientific American, September 21, 2016

The Information Age's Latest Move: Four Predictive Analytics Developments for 2016
Eric Siegel, Big Think, January 27, 2016

Prediction, Influence, and the Future of Power
Eric Siegel, The Washington Post, May 9, 2013

Peril, Promise, and the Price of Predictive Technology
Eric Siegel, The Wall Street Journal's MarketWatch

Data Scientists Keep Forgetting the Rule Every Researcher Should Know by Heart
Eric Siegel, Quartz, December 31, 2015

Sound Data Science: Avoiding the Most Pernicious Prediction Pitfall
Eric Siegel, OR/MS Today, December, 2016

The Trick to Predictive Analytics: How to Bridge the Quant/Business Culture Gap
Eric Siegel, Analytics Magazine, September 28, 2016

Predictive Analytics: "Freakonomics" Meets Big Data
Eric Siegel, Big Think, August 10, 2013 (alo in The Machine Learning Times)

Why Vegetarians Miss Fewer Flights - Five Bizarre Insights from Data
Eric Siegel, KDnuggets, January 12, 2019

The Privacy Pickle: Hewlett-Packard's Prediction of Employee Behavior
Eric Siegel, Analytics Magazine, October 23, 2013

Five Ways Your Safety Depends on Machine Learning
Eric Siegel, Big Think, August 12, 2019

How Hillary for America Is (Almost Certainly) Using Persuasion Modeling
Eric Siegel, Scientific American, September 15, 2016 (also in Salon)

To Avoid Wasting Money on AI, Business Leaders Need More AI Acumen
Eric Siegel and Michael Albert, Analytics Magazine, July 19, 2023

Machine Learning: Prediction, Decision and Action
Eric Siegel, UVA Darden Ideas to Actions, September 26, 2023 (and Forbes India)

Cause and Effect: Optimizing Treatment Decisions with Predictive Analytics
Eric Siegel, Medhealth Outlook, December 5, 2023

Team Obama Mastered the Science of Mass Persuasion—And Won
Eric Siegel (also in Big Think, Truthout, Moderate Voice, Bus 2 Cmty, Smartbooks)

Obama Camp Reveals How They Scientifically Persuaded Millions of Voters
Eric Siegel, The Fiscal Times (also in The Machine Learning Times)

How Predictive Analytics Reinvents These Six Industries
Eric Siegel, Information Mgmt, January 29, 2015 (also Data Informed & Datafloq)

Prediction in the Public Sector: Why the Government Needs Predictive Analytics
Eric Siegel, Analytics Magazine, November/December 2017

HBO Teaches You How to Avoid Bad Science
Eric Siegel, The Machine Learning Times, July 7, 2016

The Persuasion Paradox - How Computers Optimize their Influence on You
Eric Siegel, KDnuggets, February 16, 2019

Personalization Is Back: How to Drive Influence by Crunching Numbers
Eric Siegel, Information Management, January 8, 2014

Real-Time Machine Learning: Why It's Vital and How to Do It
Eric Siegel, The Machine Learning Times, June 18, 2021

Getting the Green Light for a Machine Learning Project
Eric Siegel, SAS Blog, July 22, 2021

Predictive Analytics Introductory Key Terms, Explained
Eric Siegel, KDnuggets, July 2016

Machine Learning Only Generates Value If You Bridge the Quant/Business Cultural Divide
Eric Siege, International Institute for Analytics, October 29, 2020

Machine Learning Runs The World But AI Isn't What It's Made Out To Be
Eric Siegel and Bill Franks, International Institute for Analytics, October 27, 2020

Deathwatch: Five Reasons Organizations Predict When You Will Die
Eric Siegel, The Machine Learning Times (also in Smart Blogs)

Five Reasons Siegel's Book "Predictive Analytics" Matters to Experts
Eric Siegel, The Machine Learning Times (also in Optimization Today)

Breakthrough: How to Avert Analytics' Most Treacherous Pitfall
Eric Siegel, The Machine Learning Times, February 28, 2014 (also in CustomerThink)

The Winning Formula to Being a Kaggle Data Scientist
Eric Siegel, Analytical Worlds, December 9, 2013

Five Reasons to Not Care About Predictive Analytics (PDF)
Eric Siegel, Infochimps, August 13, 2013

Predictive Analytics: Harnessing the Power of Big Data
Eric Siegel, Analytics Magazine, July/August 2013 (regular HTML | virtual magazine)

Chatting with your Computer: How the iPhone's Siri Compares with IBM'S Watson
Eric Siegel, Big Think, July 2, 2013

Siri, You Can Drive My Car
Eric Siegel, Big Think, May 17, 2013

Predicting Lying and Predicting Dying
Eric Siegel, Business 2 Community, March 13, 2013

Data Mine or Data Yours? Info Wars and the Escalating Arms Race
Eric Siegel, Expert Marketer Magazine, Q2, 2013

Why I Became a Believer in Artificial Intelligence
Eric Siegel, Big Think, May 12, 2013

Preface: What is the occupational hazard of predictive analytics?
Eric Siegel, The Machine Learning Times (also in Business 2 Community)

Afterword: The Future of Prediction - 11 Predictions for 2022
Eric Siegel, Data Informed (also Big Think and SmallBizTechnology)

Articles by Eric Siegel on MACHINE LEARNING PEDAGOGY:

A University Curriculum Supplement to Teach a Business Framework for ML Deployment
Eric Siegel, The Machine Learning Timess, January 30, 2024

Machine Learning's Greatest Omission: Business Leadership
Eric Siegel, KDnuggets, October 2020

Seven Reasons Budding Data Scientists Need an ML Course That's Not Hands-On
Eric Siegel, The Machine Learning Times, August 25, 2020,

Coursera's "Machine Learning for Everyone" Fulfills Unmet Training Requirement
Eric Siegel, The Machine Learning Times, September 15, 2020

How Machine Learning Works - in 20 Seconds
Eric Siegel, The Machine Learning Times, September 1, 2020

Watch 3 Videos from Coursera's New "Machine Learning for Everyone"
Eric Siegel, The Machine Learning Times, August 8, 2020

See educator info and resources

For more articles for business users, see the Predictive Analytics Guide

Articles/videos by author Eric Siegel on analytics and social justice:


Machine learning ethics as a form of social activism

Inferring sensitive info - predicting pregnancy+

Six ethical quandaries of predictive policing

Predatory micro-targeting

Explainable machine learning and model transparency

How machine learning works for social good


1) Introduction to discriminatory models

2) The trend towards discriminatory models

3) The argument against discriminatory models

When Does Predictive Technology Become Unethical?
Eric Siegel, Harvard Business Review, October 23, 2020

Six Ways Machine Learning Threatens Social Justice
Eric Siegel, Big Think, October 15, 2020 (Spanish translation)

Blatantly Discriminatory Machines: When Algorithms Explicitly Penalize
Eric Siegel, San Francisco Chronicle (cover of Insight section or free), Sept. 2018

Justice Can't Be Colorblind: How to Fight Bias with Predictive Policing
Eric Siegel, Scientific American, February 19, 2018

Book Review: The Rise of Big Data Policing (Is the Data Racially Tinged?)
Eric Siegel, Big Think, May 2, 2018

Data Science: Screening by Religion a Blunt Instrument for Security
Eric Siegel, The San Francisco Chronicle (Insight section cover article), July 26, 2017

Why Data Science Argues against a Muslim Ban
Eric Siegel, Scientific American, June 14, 2017

The Real Problem with Charles Murray and "The Bell Curve"
Eric Siegel, Scientific American, April 12, 2017 (also in Salon)

How Machine Learning Works for Social Good
Eric Siegel, KDnuggets, November 2020

Six Ethical Quandaries of Predictive Policing
Eric Siegel, KDnuggets, November 2020

Book Review: Weapons of Math Destruction by Cathy O'Neil
Eric Siegel, Analytics Magazine, March 21, 2017

The Risk of Prejudice in Computerized Prediction
Eric Siegel, Profiles in Diversity Journal, May 9, 2013

The Privacy Pickle: Hewlett-Packard's Prediction of Employee Behavior
Eric Siegel, Analytics Magazine, October 23, 2013

Data Mine or Data Yours? Info Wars and the Escalating Arms Race
Eric Siegel, Expert Marketer Magazine, Q2, 2013

Media resources

Book info and graphics for media usage

Contact the author

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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

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Praise for the Book:

"A mesmerizing and fascinating study."

— The Seattle Post-Intelligencer

"This is Moneyball for business, government, and healthcare."

— Jim Sterne, founder, eMetrics Summit; chairman, Digital Analytics Association

"Simultaneously entertaining, informative, and nuanced. Siegel goes behind the hype and makes the science exciting."

— Rayid Ghani, Chief Data Scientist, Obama for America 2012 Campaign

"Predictive Analytics is not only a deeply informative dive into a topic that is critical to virtually every sector of business today, it is also a delight to read."

— Geoffrey Moore, author, Crossing the Chasm

"The Freakonomics of big data."

— Stein Kretsinger, founding executive of; former lead analyst at Capital One

"The future is right now — you're living in it. Read this book to gain understanding of where we are and where we're headed."

— Roger Craig, record-breaking analytical Jeopardy! champion; CEO, Cotinga

"Littered with lively examples..."

— The Financial Times

"Siegel is a capable and passionate spokesman with a compelling vision..."

— Analytics Magazine

"A must read for the normal lay person..."

— Journal of Marketing Analytics

"A clear and compelling explanation of the power of predictive analytics, and how it can transform companies and even industries."

— Anthony Goldbloom, Founder and CEO,

"Both sophisticated and fully accessible to the non-quantitative reader. It's got great stories, great illustrations, and an entertaining tone."

— From the book's foreword by Thomas H. Davenport, coauthor, Competing on Analytics

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