Machine Learning Times
Machine Learning Times
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Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
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9 years ago
Wise Practitioner – Predictive Analytics Interview Series: Viswanath Srikanth of Cisco

 In anticipation of his upcoming conference co-presentation, Building a Digital Marketing Data Science Discipline at Cisco: Experiments to Excellence, at Predictive Analytics World Chicago, June 8-11, 2015, we asked Viswanath Srikanth, Senior Program Manager, Analytics at Cisco, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: Our models predict for our digital visitors, topics of interest, lead potential, likelihood to consume a type of offer, and probable path through the site. Q: How does predictive analytics deliver value at your organization? What is one specific way

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