Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
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10 years ago
Wise Practitioner – Predictive Analytics Interview Series: Sameer Chopra of Orbitz

 In anticipation of his upcoming conference keynote at Predictive Analytics World Boston, “Blackjack Analytics: A Surprising Teacher from Which All Businesses Can Learn,” we asked Sameer Chopra, GVP of Advanced Analytics, Orbitz Worldwide, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: We have predictive models for various applications. For instance: In the CPC (cost-per-click) online marketing channels we have response models to predict the Revenue Per Click (RPC). We have user level purchase-propensity models (i.e. the likelihood of Eric transacting on Orbitz in

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