In anticipation of his upcoming conference keynote at Predictive Analytics World Boston, “Blackjack Analytics: A Surprising Teacher from Which All Businesses Can Learn,” we asked Sameer Chopra, GVP of Advanced Analytics, Orbitz Worldwide, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: We have predictive models for various applications. For instance: In the CPC (cost-per-click) online marketing channels we have response models to predict the Revenue Per Click (RPC). We have user level purchase-propensity models (i.e. the likelihood of Eric transacting on Orbitz in say the
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