In anticipation of his upcoming conference presentation, Pizza Analytics & Optimization, at Predictive Analytics World San Francisco, March 29-April 2, 2015, we asked Mohamad Khatib, Sr. Project Manager at Nielsen, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: The work I have done focused on predicting customer purchases, in response to targeted advertisements and marketing promotional offerings. The aim is to help manufacturers optimize their product marketing promotional spend by predicting customer responses to different promotions. Q: How does predictive analytics deliver value at your
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