Machine Learning Times
Machine Learning Times
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Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
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8 years ago
Wise Practitioner – Predictive Analytics Interview Series: Meina Zhou at Bitly

 In anticipation of her upcoming conference presentation, Predictive Analytics for Different Business Types:  Optimize All the Funnels, at Predictive Analytics World New York, October 23-27, 2016, we asked Meina Zhou, Data Scientist at Bitly, a few questions about her work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: My marketing qualified lead scoring model helps to identify high-quality leads. My churn prediction model helps to identify the current customers that have the highest probability to churn. My upsell prediction model helps to identify the best customers to upsell.

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