Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
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9 years ago
Wise Practitioner – Predictive Analytics Interview Series: David Schey of Digitas

 In anticipation of his upcoming conference presentation, Uplift Modeling Versus Traditional Response Modeling – Which One is Right for You?, at Predictive Analytics World San Francisco, March 29-April 2, 2015, we asked David Schey, Senior Director, Analytic Consulting Group, Digitas, a few questions about his work in predictive analytics. Q:  In your work with predictive analytics, what behavior do your models predict? A:  We model a wide variety of behaviors including response, attribution, spending, attrition, ‘clone’, customer value, market basket, fraudulent activity, next most logical product/product lifecycle, insurance claims, and a variety of credit evaluation dimensions. Q:  How does

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