Machine Learning Times
Machine Learning Times
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Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
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7 years ago
Wise Practitioner – Predictive Analytics Interview Series: Angel Evan at Angel Evan, Inc.

In anticipation of his upcoming conference co-presentation, Identifying Unique Gamer Types Using Predictive Analytics at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Angel Evan, Founder of Angel Evan, Inc., a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: I work in marketing, so typically we are trying to predict a customer behavior or outcome. For example, whether or not a customer is likely to cancel a subscription or the probability they will respond to an ad. Q: How does predictive analytics deliver value at

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