Machine Learning Times
Machine Learning Times
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Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
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7 years ago
Wise Practitioner – Predictive Analytics Interview Series: Afsheen Alam at Allstate Insurance

 In anticipation of her upcoming conference presentation, Our Success with Agile Analytics at Predictive Analytics World for Business Chicago, June 19-22, 2017, we asked Afsheen Alam, Program Manager Marketing Analytics and Big Data at Allstate Insurance, a few questions about her work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: Insurance quoting and binding behavior. Q: How does predictive analytics deliver value at your organization – what is one specific way in which it actively drives decisions or operations? A: Lead management, Direct Mail marketing, Digital Marketing channels. Q: What surprising discovery

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