This BeyeNETWORK spotlight features Ron Powell’s interview with Eric Siegel, founder of Predictive Analytics World and author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Eric, you’ve been working in the field of predictive analytics for many years now. Can you tell us why you chose to focus on predictive analytics? Eric Siegel: I am a former academic. I was a professor at Columbia University in computer science, where machine learning is housed. I am originally from the research and development academic side, and that was my interest in terms of core science
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