Much has been written about data-driven decision making. Someone new to analytics in business might reasonably think that the days of gut instinct and experience driving decisions are over, replaced by statistical models, machine learning methods, and optimization techniques. This is not wholly inaccurate but it grossly overstates reality, at least in my experience. The reality is, data and analytics are not enough. To get emotional animals, often working in politically charged environments, to actually change decisions requires a lot of trust and consulting between colleagues. In what follows I’ll discuss an overlooked aspect of building trust in analytic work:
To view this content
OR subscribe for free
Already receive the Predictive Analytics Times emails?
Click here to complete this one-time subscription upgrade
As of January 2014, the Predictive Analytics Times now requires legacy email subscribers to upgrade their subscription - one time only - in order to attain a password-protected login and gain complete access.