Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...

target

Did Target Really Predict a Teen’s Pregnancy? The Inside Story

 We examine the origin and the facts behind this explosive story, the importance of headlines, and how unsubstantiated assumptions gain traction and mainstream attention and help create myths around Predictive Analytics. “How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did” was an explosive headline in a Forbes article by Kashmir Hill

How data mining can boost your revenue by 300%

 For months, women’s fashion retailer Sway struggled to lure customers to its newly launched website by blasting them with sporadic emails. “It was pretty sad,” said Cheyanne Sequoyia-Mackay, Sway’s marketing manager. “Only about 20% of our customers...