Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...

Predictive Persuasion

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Prediction Isn’t Just About Stocks. Predictive Persuasion

Prediction isn’t just for the stock market. Trading is just one of many ways to cash in on quantitative foresight. For mass marketing – and even presidential campaigns – it’s another story. In those areas, putting odds on the future generates a different kind of power: the power to influence and persuade people – the power to...