Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...

data marketing

Re-examining Model Evaluation: The CRISP Approach

 The performance of prediction models can be judged using a variety of methods and metrics. Some years ago, I was challenged to arrive at a set of rules that would provide both the analyst and marketer guidance as to how to evaluate results of a predictive modeling exercise. “What?” you ask.  “Just look into a

Improved Customer Marketing with Multiple Models

 Data miners employ a variety of techniques to develop robust predictive models. Often, our analysts are confronted with a dilemma. Should we construct one model to address the business objective? Or perhaps, multiple models may be in...