Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...

Customer Retention

What are you Predicting in Customer Retention?

 Customer Retention models are arguably the most valuable models that organizations can develop in improving overall customer profitability. The ability to target high value customers who are most likely to defect or become inactive allows organizations to prioritize limited resources within an overall retention strategy. With customers now scored in terms of their value and

Getting Serious about Customer Retention!

 Retention has always played second fiddle to acquisition within marketing – despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority...