While writing my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, a certain well-known book strongly influenced me to make the science accessible, relevant, and even entertaining: Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. Both Freakonomics and Predictive Analytics are more than just books—they are disciplines of insight, schools of analytical thought. So, who would win in a fight—Freakonomics or Predictive Analytics?< Freakonomics Versus Predictive Analytics Champion: Freakonomics, the entertaining pop science originator of what I would call “humanized econometrics.” This book takes the analytical, data driven approach to economics—know by
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