Machine Learning Times
Machine Learning Times
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Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
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11 years ago
Predictive Analytics: “Freakonomics” Meets Big Data

 While writing my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, a certain well-known book strongly influenced me to make the science accessible, relevant, and even entertaining: Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. Both Freakonomics and Predictive Analytics are more than just books—they are  disciplines of insight, schools of analytical thought. So, who would win in a fight—Freakonomics or Predictive Analytics?< Freakonomics Versus Predictive Analytics Champion: Freakonomics, the entertaining pop science originator of what I would call “humanized econometrics.” This book takes the analytical, data driven approach to

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