Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
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10 years ago
It is a Mistake to…. Ask the Wrong Question

 (Part 4 (of 11) of the Top 10 Data Mining Mistakes, drawn from the Handbook of Statistical Analysis and Data Mining Applications) It is very important to have the right project goal; that is, to aim at the right target. This was exemplified (in a positive way) by a project at Shannon Labs, led by Daryl Pregibon, to detect fraud in international calls. Rather than use a conventional approach, which would have tried to build a model to distinguish (rare, but expensive) fraud from (vast examples of) non-fraud, for any given call, the researchers characterized normal calling patterns

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