Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
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9 years ago
Charlie Batch and the Cost of Obfuscation

 The hot Florida sun shone down on fans, coaches, and players alike as Charlie Batch took the snap and kneeled down to seal a commanding 38-13 win for the Pittsburg Steelers. He may not know it, but with his performance in that 2010 game, the 35 year old NFL quarterback tied an all-time record for ESPN’s total quarterback rating (QBR). Despite 2 interceptions in only 18 plays, but with 12 completed passes for 187 yards and 3 touchdowns, Batch somehow tied two other performances for the highest single game rating ever achieved by an NFL quarterback (a perfect

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